There are very few tools that are as effective in marketing campaign as Facebook. Facebook is fast becoming the biggest social media website in the world, and business owners are harnessing its power to improve their marketing strategy. The following article will teach you how to use Facebook to its full advantage when marketing.

Regular interaction is key. Pay attention to what people are posting on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Contests can be used to your advantage. Give discounts or prizes to people who share or actively market your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Incorporate professional and engaging posts on your Facebook page. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. If you stay professional at all times then people are going to respect you and your business a lot more.

Link all of your content to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Give Facebook advertisements a try. This will help to promote your products in a very effective manner. To extend your reach, use ads to reach outside your normal followers. They are not expensive, and can make a substantial difference.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. Facebook users tend to be drawn to these kinds of pages over plain pages.

Your Facebook page needs to be monitored for spam at all times. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Facebook Group

Consider creating a Facebook group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You could even set up both a group and a page if you would like and if it makes sense for your business.

Custom tabs can help you get more accomplished on your Facebook page. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.

Have a giveaway. Offer a contest or a giveaway to your current customers. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Offer an exclusive product to people who “like” your page. Likes can draw new attention to your page. Think about offering something that’s exclusive and free to those that like your page. It could be a sweepstakes of some kind or a free sample. If you offer something they desire, they will not think twice before clicking that button quickly.

Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Be sure that you’re making posts that have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid becoming overbearing when you are marketing your products.

Many companies are using Facebook to market today. If you use it the right way, you can get people interested in your business. Use what you’ve just learned, and watch your business skyrocket.

Choose your updates very carefully. If your updates are boring or off-topic, you’ll lose fans. Your updates need to be useful, entertaining or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.