Are you as knowledgeable as you could be about the latest marketing techniques? What do you know about using Facebook in this realm? Have you generally stuck with traditional marketing methods and now want to learn more about recent innovations? Regardless of whether you’re a professional or a novice, you will find the tips in this article are very useful.

Don’t let spammers overtake your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Contests are a fantastic way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure to follow through on any promises you make.

Consider creating a group instead of a page. This can encourage subscribers to make a community online and communicate regularly. You can also use a group and a page to give updates and allow users to share content.

Always answer to the comments and questions people send you on Facebook. Make sure to give helpful answers, and thank them for their time. If you have a page on your site that holds the information they need, share the link with them.

You can easily engage followers on your profile by replying to their comments and concerns. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.

Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Be sure to link all content published online back to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Be judicious about your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your content should entertain, educate or offer some help. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

Include places in the body of your Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Consider holding a contest or sweepstakes.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors, logos, photos and interesting apps. These pages are more enticing.

These tips have just given you an advantage over your competitors. They’ll only benefit if they uses these tips, obviously. Start using this advice to market on Facebook today.