Author Archives: Samantha

What You Need To Know About Facebook Marketing

Facebook is truly an addiction for some! A lot of people can see your business if you are using Facebook marketing. It this appeals to you, keep reading the piece below.

Always respond to comments written about you or to you on Facebook. You should monitor your wall regularly and also any related @ messages. Make sure to reply to all inquiries or complaints.

Engage your customers by replying to their posts as much as possible. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to concerns, especially when it is a direct question or product concern.

When marketing through Facebook, you’ve got to make your page stand out from the competition. You can accomplish this by including a lot of photos and making it very colorful. Plain pages don’t get the attention professional looking pages do.

Facebook is a content sharing medium. Facebook isn’t just about informal chit chat, it’s also a major content format. Create your content with this in mind. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook usually drives up a bunch of traffic.

Use a giveaway in order to drum up attention and interest on Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and switch it to Promoted Post via your Wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

One important thing you have to do is to develop a Facebook fan base that’s solid. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be done by using colors and photographic elements. This will attract more users.

Select your updates carefully. If you don’t share content that has value, you won’t keep fans very long. Updates ought to be fun, informative and useful. Facebook Insights can show you what successful updates look like.

Be sure that you’re making posts that have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

Target advertisements directly to your customers by using the “custom audiences” tool. This will lower your costs and increase profits in the long run.

Ensure there are easy to find areas in your Facebook page so followers can sign up. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Contests are a sure-fire way to get people excited and interested in your page.

As mentioned before, there are millions and millions of people with Facebook accounts. You would be shocked at how helpful Facebook can be for marketing. Use the information you have learned so that you can get prepared for business to soar.

The first step to success with Facebook marketing is having a solid base of fans. You should have 5,000 fans or more before you really start investing in marketing. When you reach that goal, you get more followers from promotions.

Learn How To Successfully Use Facebook Marketing

Because of the ease with which people can connect with their friends and relatives on Facebook, the site has become immensely popular. Have you ever considered using it to market your business? Keep reading to find out how.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Make sure to reply to all inquiries or complaints.

Hold Facebook contests. Provide fans with coupons or even a product when they share or Like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Facebook Offers can help you get the word out about a giveaway. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If it is a really good offer, you can even promote it to non-fans.

Try buying Facebook ads. These can be customized for people of a specific gender or age to see them. You are also able to keep the ad within a particular budget, spending however much you want. Finally, you don’t have to commit long-term. When the promotion is over, you can put an end to your ad.

Give Facebook advertisements a try. Normal posts to your Facebook page will only promote your products to your current followers. Purchasing Facebook ads will help you reach your goals. They are inexpensive and can pack quite a marketing punch.

Hold a giveaway promotion to get more followers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Don’t ignore any comments or posts that appear on your wall. This will show that you care about what they have to say. Facebook is similar to a phone call, you would respond to that, right?

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. This will attract the most amount of customers.

When marketing through Facebook, the goal is to increase your sales. That means you need to set goals based on sales increases. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you do not get the results you need, your strategy might need some tweaks.

You have to use real resources with your strategies for marketing with Facebook. Marketing on Facebook is no cake walk. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. To get good results, you have to take Facebook marketing seriously.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Make it where your fans can share on your page. If your business page contains excellent information, then your customers will likely want to share it with others. Facebook is a network that is built for interaction and sharing. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.

Instead of looking the other way when it comes to Facebook, start using it to your advantage. For an entrepreneur or corporation, techniques are available to make it the best it can be. Keep these tips in mind to get more from Facebook marketing.

Hiding content from non-fans is a great way to turn visitors into followers. If any of your content is hidden, people will follow you in order to view it. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

Get Helpful Tips About Facebook Marketing That Are Simple To Understand

Sunday is the best time to post coupons. Quote should be used in order to engage your audience. There are myths like these all over, so how do you know how to properly market on Facebook? This article is full of helpful information about Facebook marketing.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Prizes will open the eyes of potential customers out there. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.

Facebook Ads

Try to use Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These ads are not expensive and can quickly increase your followers and your sales.

You posts should always be professional when you are using Facebook marketing. The wording can be relaxed, but the content needs to be professional. Presenting a professional way of speaking will inspire respect and trust from your customers.

Make sure that your Facebook page is spam-free. Filters are available to help stop spam before it even appears. You and your page administer can use it to filter keywords of your choice.

Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Therefore, you will need to pay attention to all postings received. Reply right away, particularly if the posting included a complaint or customer service request.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You should have 5,000 fans or more before you really start investing in marketing. When you hit that mark, your conversions will start happening rapidly.

Consider Facebook as a good way to share your content. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You can reach significant numbers of people on Facebook.

Having reviewed this information, you should feel more confident about developing a strong Facebook marketing campaign. The advice that has been given to you will help you. Put them to use so that your approaches will deliver maximum benefits.

Learn How To Successfully Use Facebook Marketing

Facebook is a wonderful way to market your business, as well as keep in contact with customers. You must learn a few things about marketing on Facebook before you get started, however. You should use this information to find out ways you can market with Facebook.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You should monitor your wall regularly and also any related @ messages. When it is someone complaining, you must reply immediately.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Facebook is a great content sharing tool. Facebook is not only about socializing; it’s a major source of content. Think of it in this manner. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Why not buy an advertising space on Facebook? You are able to customize your ad so that only one gender or a certain age group can see it. You also can keep to a budget, allowing you to do as little or as much as you wish. Additionally, you don’t have to make a long-term commitment. The ad can be stopped at any time.

You should give a product or service away to get people interested. Encourage new subscribers by offering free products. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

Take time to answer questions and respond to comments posted on your wall. This will show that you care about what they have to say. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Get your followers involved in your business. They can help you make sound decisions. Customers love to feel important. Asking them to help with basic decisions is one great way to do this. For example, let them choose the name of your next product or dictate the direction of your next blog post.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You should add pictures and colors to attract attention. These pages are more enticing.

Allow clients to post comments and thoughts on your page at all times. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.

Now you should understand what it takes to have a successful campaign. Remember to change up your strategies with regard to the niche you’re working with. Educate yourself fully about Facebook marketing prior to getting started as well.

Consider Facebook a type of content-sharing venue. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it that way. Compose actual blog postings and make sure your posts are promoted via other channels as well. Facebook usually drives up a bunch of traffic.

Is Your Business Stalling? Facebook Marketing Is The Answer!

Staying up to date with current trends is imperative when marketing a business. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.

All posts must be done professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you keep a professional tone, you are respected more by customers.

Always be professional when you post on any social media. While social media is known for being more relaxed, your business should always come across in a professional way. People will trust and respect your business and what you have to say if you maintain a professional tone.

Think about creating your own group rather than just a page. Groups are like little communities where your fans can interact together. You can utilize a group and a page in tandem to keep users interested and interacting.

Never ignore a message that someone sends you. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You can do this by making your page colorful or adding lots of photos to it. An appealing page is much more enticing than an ordinary page for Facebook users.

Think about buying Facebook ads. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can use your own budget, doing as little or as much as you want to do. There isn’t a huge contract either. Your ad can end when you choose.

Consider when it’s best to post on pages outside of your brand’s official pages. This can really help you to gain exposure. You’ll want to make sure that the attention you get is the type that you want. If you feel like you have worthwhile things to say, you should post on other pages. Spamming other peoples sites can have negative consequences on your own site over time.

Look at Facebook as a great way to post content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Create your content with this in mind. Cross promote information between your official website, blog and Facebook. Facebook can bring you lots of traffic.

Hold a giveaway promotion to get more followers. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It doesn’t cost much, and it is a great way to reach out to customers.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. Because of the huge number of users, Facebook marketing can benefit you in ways that you didn’t know were possible. Use what you learned here and get the results you want.

Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Easy Tips To Market Your Business Using Facebook

Marketing on Facebook is growing more and more popular. They may not be what you need in order to market your products. This article identifies the basic steps needed if you want to be successful.

Communicate with fans on a regular basis. Make sure you take notice when people post on your page. You can gain valuable ideas from these posts. Don’t ignore fans since they happen to be the reason for your success up to now.

In order to know what your fans are looking for, frequently interact with them. Take note of things posted on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Give your fans the attention they deserve because they made you the success that you are.

Does your page stand out from the competition? Add colors, logos, photos and interesting apps. This will attract the most amount of customers.

Make sure that you stay active answering the questions on your Facebook page. Make sure to give helpful answers, and thank them for their time. Additionally, post a link to an article on your site if it can answer their questions.

Host a giveaway to generate attention. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.

Before you do anything else, you must build your audience. This means that your focus should be on building your follower count until you have around 5,000 people following you. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Why not buy an advertising space on Facebook? Make your ad targeted to a certain gender or age. The number of ads will depend on your budget. There isn’t a commitment, either. You can quit posting your ad at any time.

All content that you post online should be linked from the Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Carefully choose your updates to create more interest. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates need to be entertaining, helpful, or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

If someone posts on your wall, answer them. If a person takes the time to try to reach you, you ought to speak to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Build a solid fan base on Facebook to succeed with your marketing. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that, you are sure to see a big jump in conversion rates.

The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. This information is based on some solid marketing tips rather than just alerting you to trends. The advice you’ve received in this article will provide you with a solid path to profitability through the increased effectiveness of your marketing campaign.

Facebook Marketing Tips That You’ll Want To “Like”

Would you like to reach a global audience of millions? Are you aware that Facebook can make that happen? Facebook is one of the most popular forms of social media, with millions and millions of people who use it every day. By utilizing excellent strategies, you can attract these people to your business.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You can make a colorful or photo-heavy page. Users on Facebook are attracted to these pages over plain ones.

While you want your personality to show, you must keep things professional when making Facebook posts. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. Maintaining a professional tone will help build trust among your customer base.

Before you do anything else, you must build your audience. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.

When you choose to update your page, be careful about it. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Keep your updates helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

You can get additional interest to your Facebook campaign when you use a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Be sure that you’re making posts that have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

You can have a place for people to sign up right on your Facebook. Offer them something of value when they register so that people will be more likely to do so. Contests are a sure-fire way to get people excited and interested in your page.

Make your page stick out. Adding great photos and unique color combinations really helps. You can attract more followers with an attractive page.

Facebook Marketing

As you can see, Facebook is a great way to market your business. You can reach a large audience with the use of Facebook so your chances of business growth are huge. Put this advice too good use to help boost business through Facebook marketing. When it comes to Facebook marketing, the sky is the limit.

Do not leave out people that are already fans. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

What Everyone Should Know About Facebook Marketing

Do you have a business Facebook page? If not, you are neglecting lots of potential customers. If it is, make sure you are doing things right. Keep reading for valuable ideas on implementing a successful Facebook marketing strategy.

If you want learn more about what your fans want, interact with them regularly. If they post items on your page, keep them in mind. Many businessmen that are successful have received great marketing ideas that work from the general public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide people with prizes and discounts for liking your page. Always award the prize though; you don’t want to be viewed as dishonest.

Give Facebook advertisements a try. Regular posting, while valuable and beneficial, only goes so far. Purchasing Facebook ads will help you reach your goals. They are affordable and effective.

Blog Posts

Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Facebook is a great place to share information. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat Facebook in that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You can reach significant numbers of people on Facebook.

Improve the Facebook marketing interface of your page using custom tabs. These allow for increased organization, making your page very user friendly. For instance, if you have contests, you can create a contest tab with information about them.

Facebook ads are a great place to start. While your updates are certainly helpful, they can generally only get you so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These aren’t expensive, and they can really make a difference.

Consider carefully before you promote your business on someone else’s page. When you do so, you can get some good attention on your brand. Make sure it is the good kind. Create posts when there is something positive for you to say. Avoid spamming because this will just annoy people.

Hold a giveaway promotion to get more followers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will only cost you a small amount of money to garner a lot of attention and new followers.

Your Facebook page needs to be monitored for spam at all times. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. You will be able to set up a list of keywords that will be filtered off of your page.

If your business isn’t on Facebook yet, you should be inspired to change that now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! Even if you have been on Facebook a while, you can always get better. Apply these tips for improved results.

All You Need To Know About Facebook Marketing

Everyone has a story about the best way to market on Facebook. Do not follow the trends, as you should gear your strategy towards your company’s needs. The following article can help you get started.

When you market your business on Facebook, post professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. If you stay professional, people will always view you that way.

Hold Facebook contests. Offers can include discounts and prizes for users “liking” your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Be sure to link all content published online back to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link your Twitter and Facebook pages to have your tweets posted on your page.

You don’t necessarily need a page, a group may be better for you. Facebook groups are a great way to get people to interact more. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. This will help to increase the credibility of your page.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Because of this, you need to establish monthly sales goals. This will help you to increase the amount of money that you bring in. Monitor your progress and tweak your strategies when you find they are not effective.

Off a sign up option as a part of your Facebook page to get your audience engaged. You can provide incentives for people to do so, which will make communication easier going forward. Try having a contest from time to time or give them a way to get signed up for special offers from you.

Try making a group versus a page. A group allows everyone to interact and feel like they know one another. This will also give you the ability to inform your subscribers of updates.

Create a special group that is only for your business. A group creates a community of customers, so they can interact with each other and with you. Here, you can inform your customers of any special deals you have going on. A Facebook page will allow you to get to better know and understand your customers.

Allow clients to post comments and thoughts on your page at all times. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.

Always take the time to answer any questions and address any comments made to you through Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. You can share the link to an article if it is going to answer any questions they might have.

The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. This article is not about trends, but great marketing advice that works. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.

Expert Suggestions For Facebook Marketing That Really Works

Facebook is a great way to market your products or services to people all over the world. Whether reaching out to older people in the U.S. or the younger people in Brazil, you are able to do it and then some. This piece can help you learn how to refine your approach to maximize profits.

Facebook lets you share content. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. This will increase your traffic and profit in the long run.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer users prizes and discounts in exchange for encouraging people to like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and switch it to Promoted Post via your Wall. You can promote it outside your fan base if you feel it is a great offer.

Answer any questions and respond to comments on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Why not buy an advertising space on Facebook? You are able to customize your ad so that only one gender or a certain age group can see it. You can also make sure you stick to a budget. Finally, there aren’t any long term commitments involved. You have the ability to stop the ad at your convenience.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Do not leave out people that are already fans. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Your audience must feel respected. This can help your brand earn real engagement, so do not forget about your champions!

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Facebook ads that target customers with a specific interest may be a better bet.

Make your Facebook content “shareable” for others. If your page includes relevant information, your followers will likely share it. Sharing and interaction is how Facebook thrives. If you put in the effort, you’ll find your content is shared throughout Facebook.

Build relationships with your fans. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. Providing valuable, up to date content is on way to keep your customer relationships going well. You must be sure you are rewarding your loyal customer base with special deals.

Make sure to answer every question or comment left on the wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Responding in a timely manner will help improve your credibility.

Try to respond to all of the communications you receive. This means comments left on your page and those in your inbox. You’ll have to put in some effort, but fans will love the personal touch.

Include discounts and coupons with the contest that you hold. This article has shown you the strategies which work for the experts, thankfully. The next step is to put them to use.

You can covert visitors into followers by hiding content from people that aren’t fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.