Author Archives: Samantha

Can Your Business Benefit From Facebook Marketing?

Facebook is probably the most visited social media site. Millions of folks register for it each day, and many more are existing users. If you are a business owner, make sure you understand the unlimited sales opportunities available through Facebook. Keep reading to find out more.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention to what people are posting on your page. You can alter your marketing ideas to match what your customers want. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. This is particularly important if the comment that has been left for you is negative.

Giveaways are a great method of drawing attention to your page. Offer free samples to your subscribers who share your information with others. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. Also, use your Twitter page to link up to Facebook.

Consider Facebook a type of content-sharing venue. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will realize that Facebook will help drive high traffic!

Would a group better suit your needs than a page would? Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. This will also give you the ability to inform your subscribers of updates.

Always answer all the questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to your site or FAQs page to help answer common questions.

Another option, besides a Facebook page, is to create a Facebook group. This can encourage subscribers to make a community online and communicate regularly. This will also give you the ability to inform your subscribers of updates.

Improve the Facebook marketing interface of your page using custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if a contest is going on you can have a tab there to get more information about it.

As this article said before, Facebook is a great place to go if you want a business to do well. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. Don’t hesitate to put your social media marketing campaign into motion.

Utilize custom tabs. You can easily organize the information available on your page so that fans can find it. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Do You Want To Learn About Facebook Marketing?

You might have heard how crucial Facebook marketing is to boosting your business. It is easy to get started using this tool. This piece is full of great information to help you understand how to launch your own Facebook campaign that is able to draw lots of new customers.

Communicate with fans on a regular basis. Make sure you take notice when people post on your page. Other businesses that are successful have gained great marketing ideas from their audience. Your fans are the reason you are successful.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Give discounts or prizes to people who share or actively market your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

You can easily engage followers on your profile by replying to their comments and concerns. Monitor you wall regularly, and reply to any @ messages. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Any content published online should be linked to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Consider organizing a giveaway as a means of generating interest. Encourage new subscribers by offering free products. Make your winners viewable to maintain the legitimacy of your contest.

Never ignore comments and questions on your Facebook page. This will show that you are on point and active on your page. Share links to your business’s site or Facebook page if you have the information they need.

Your current customers need to be your main focus. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This gets customers truly engaged in your company.

Keep your Facebook page from becoming covered with spam. You can monitor your page with certain tools, even when you are not online. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Consider buying some Facebook ads. The ad can be targeted to users of a certain gender or age. You can work within a certain budget, doing as little or as much as you desire. And best of all, you are not committed long term. You are able to discontinue your ad at any time.

Host a giveaway to increase interest to your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will only cost you a small amount of money to garner a lot of attention and new followers.

Use Facebook to connect with your customers. It isn’t just informal chit-chat, it can be a large content format. You can have lots of different kinds of conversations. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Given your new knowledge, you should be able to grasp the great potential of Facebook. Log on to your Facebook and start using these tips right away. When you start immediately, you’ll start enjoying the rewards more quickly. Begin right away!

Useful Tips And Advice About Facebook Marketing

Social media’s popularity makes Facebook a great place to market your company. If you’re interested in marketing with Facebook, there are some things you should know. Keep reading for some great tips on the subject.

You can easily engage followers on your profile by replying to their comments and concerns. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply back, particularly if it is a complaint or someone who needs service immediately.

While you want your personality to show, you must keep things professional when making Facebook posts. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you keep a professional tone, you are respected more by customers.

Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Consider Facebook as one way to share information. It can be used for so much more than chit chat. It should be thought of in this way. Use Facebook to promote your blogs from other channels. Facebook can drive a ton of traffic to your sites.

Facebook ads are a great place to start. Posting to your page will only get you so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. These ads are not expensive and can quickly increase your followers and your sales.

If you receive a “like” from someone, give them a special offer. You can gain a large amount of attention quickly by the use of the “like” button. Try to give a way free items if they are going to ‘like’ your Facebook page. A contest is a good idea as is a coupon or discount. If someone sees a chance to get something of value, they will be more likely to click that button.

One way to entice people to follow you is to only show content to those who are following you. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. However don’t hide too much, as it will impact your SEO.

Before you do anything else, you must build your audience. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. After you hit that many people you should see your conversion rates start to rise.

Create a group for your business. This allows you and your customers a place to chat and learn. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is great for you to get to know your customers.

Facebook Marketing

Remember the customers you already have. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If you want your Facebook marketing to pack more power, then make your audience feel respected. This will help fortify your brand and personality.

Commit solid resources to your Facebook marketing plan. Facebook is a big deal, and marketing to it can take real effort. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Hiring someone may be the best bet.

As this article has shown you, it really isn’t that hard to use Facebook when you want people to get interested in something you’re selling. Always remember that it is not something that happens overnight. Be patient and put the advice you learned here into practice.

Consider when it’s best to post on pages outside of your brand’s official pages. If you post on someone else’s page, it can lead to attention. You want this to be positive attention. If you do post, only post worthwhile things. Don’t resort to spam.

Tips For Getting The Most Out Of Facebook Marketing

Marketing with Facebook provides easy strategies and a huge audience. Although it may take some work, marketing can be a great way to boost your business. Keep reading to get more advice and tips on marketing for Facebook, and all that you can accomplish with it.

Contests can be used to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Generate a buzz by offering a freebie through Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Post who the winners are to your Facebook page; do this often to grow your business.

Organize some sort of giveaway to gain attention on your Facebook page. You ought to urge customers to sign up by providing freebies to certain subscribers. Post who the winners are to your Facebook page; do this often to grow your business.

Try developing a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

If you want to only target current customers, use “custom audiences”. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Fan Base

Be careful about posting about your own business away from your personal pages. When you do so, you can get some good attention on your brand. Remember that the comments you leave on another page should be professional in nature. If you have something good to say you can post on other pages. Make sure that you avoid spamming other pages.

In order to make the most of your marketing efforts, build a fan base that is solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.

Know when you ought to make posts about the business outside of a personal Facebook page. Posting on another page gets attention. You want this to be positive attention. Only post on another person’s profile page if you’re sharing something valuable. Do not spam other pages.

Carefully chose your updates. People don’t want to be flooded with sales jargon or spam. Your updates need to be useful, entertaining or educational. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Facebook touches many different people across the globe. Don’t overlook this opportunity, make the most out of it. The tips here will show you how to get the most out of your Facebook marketing efforts.

Expert Advice On How To Get The Facebook Marketing Results You Need

You probably have family members that use Facebook all the time. Chances are your parents or even your grandparents are on Facebook as well. That said, are your customers on Facebook? Probably so. Keep reading to find out how to market to them.

Make sure you talk to your fans regularly in order to find out what they want from your business. If you have people posting to your page, pay attention to them. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.

Facebook Offers lets you provide freebies or host contests easily. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If your offer is really good, you can consider opening it up to non-fans.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. When you use a professional tone on Facebook, people will trust you and your company.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will be better and your campaign will be less expensive as a result.

Facebook is a great content sharing tool. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Traffic volume to Facebook pages tend to be quite high!

You probably have a Facebook page and know what it takes to market there. Use common sense and these tips to come up with an amazing Facebook marketing plan. The more work you put into it, the more profits you’ll earn.

Do not forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.

What Can Facebook Marketing Do For Your Business?

Facebook is one of the largest social media platforms out there with millions of subscribers. You probably have some experience with it yourself. Harnessing the power of Facebook can help you reach a huge pool of potential customers for your business. Here are some useful tips for using Facebook to market your business.

Generate some attention for your Facebook campaign by organizing a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

See if Facebook advertisements are a good fit. This adds an extra value to your efforts. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

Facebook can help you share different products with potential clients. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Realize this. Create great content and share interesting information. You’ll find that Facebook tends to drive a lot of traffic!

Facebook Offers lets you provide freebies or host contests easily. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it’s a good deal, you can give it to people that do not even like your page yet.

You must have an attention-getting page so that your page is set apart from the rest. You can accomplish this by including a lot of photos and making it very colorful. Most users on Facebook are visual.

Think about buying Facebook ads. You can target it by sex, age, geographical location and even likes. The number of ads will depend on your budget. Finally, you don’t have to commit long-term. Your ad can be ceased at any time.

Have a giveaway. Reward those who sign up for your newsletter or like your page. It doesn’t cost much, and it is a great way to reach out to customers.

Use the custom tabs to maximize your Facebook marketing efficiency. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. Use tabs to organize the different contests that you hold.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Avoid becoming overbearing when you are marketing your products.

Now that you have come to the end of this article, you know some things about Facebook marketing. By following the advice from this article, you are sure to have a successful marketing campaign. Set up your campaign today and experience the great results.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will be better and your campaign will be less expensive as a result.

Turn Likes Into Profits With Facebook Marketing

There is great buzz about Facebook as a marketing tool. If you do not know what you must do, do not worry. Thankfully, experts have provided the advice below to get you started.

Posts about your business should always be professional. Although social media presents a casual platform, you and your business must always be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

It is important that your posts are always professional. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you use a professional tone on Facebook, people will trust you and your company.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. High quality pictures and appealing colors are essential. These pages are more enticing.

Facebook marketing is all about eventually selling more of your product. Setting monthly goals will help you do this. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. When you’re not getting results, change your strategy.

Host a giveaway to generate attention. Offer entries in return for liking your page. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

You don’t want to be sharing updates that are not actually related to your own content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. If you wish to share personal information, do so on your personal Facebook page.

When using Facebook to market your business, you may have trouble getting started. You can start by placing Facebook buttons on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. Once they like your Facebook page, you can give updates on your business.

Facebook ads are a great place to start. Routine postings can only get you so far in terms of promotion. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive, and can make a big difference.

Make sure that all of the content you post on your page is shareable. If your page has valuable content, your audience will want to share that with others. Sharing and interacting with others is the center of Facebook. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.

Now that you’re done reading this article, you should have a bit more confidence about using Facebook marketing. Log on to your Facebook and start using these tips right away. You will begin attracting more customer attention the sooner you get going with your efforts. Begin right away!

Make a group rather than a page. Groups are like little communities where your fans can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Is Your Business Stalling? Facebook Marketing Is The Answer!

Facebook is one of the most essential tools to use to market your company online. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you really want to grow your business, start learning all you can by reading the article below.

Regular interaction is key. You should be taking note when people make posts on your Facebook page. There are a lot of popular businesses that get marketing tips from their fans. Your fans are your customers, so always listen to them.

Consider Facebook as a good way to share your content. It isn’t just informal chit-chat, it can be a large content format. Think of it as such. Use Facebook to promote your blogs from other channels. Facebook can drive a ton of traffic to your sites.

Contests are a good way to market and get new followers on Facebook. Offers can include discounts and prizes for users “liking” your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Try putting out some Facebook ads for your business. Posting to your page will only get you so far. To reach more into your specific channel, you should buy some ads on Facebook. They are inexpensive and can add another dimension to your Facebook marketing.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just create the offer and then make it a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

You need to have a unique Facebook page if you use it for marketing purposes. You may do this through your choice of page color and the addition of graphics. These pages are more enticing.

Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. If applicable, send a link to a pertinent article on your site.

Don’t forget to discuss your business on other Facebook pages. If you post on someone else’s page, it can lead to attention. It needs to be positive attention. You should be posting when there is something important to say. Do not spam other pages.

A fan base is something that you will want to expand as much as possible. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After you hit that many people you should see your conversion rates start to rise.

Do not leave out people that are already fans. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. In order to market using Facebook, your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Giving stuff away is a very effective marketing strategy. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You do not need invest much money, but you can increase your base of potential customers.

Give away free items on your Facebook page. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

Facebook is a great way to get your name out there. If you use it the right way, you can get people interested in your business. Keep what you have learned in this article in mind, to help your business to be as successful as possible.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Social Media Marketing Through Facebook – Strategies That Work!

You’ve probably heard how important Facebook marketing is to grow a business. It is easy to get started using this tool. This article will help you understand how to use a Facebook campaign to attract customers to your business.

You should give a product or service away to get people interested. Encourage new subscribers by offering free products. Post who the winners are to your Facebook page; do this often to grow your business.

Interact with your fans regularly so you know what it is they want. If people post things on your page, take note. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

You can improve the value of your Facebook page by changing the tabs to suit your business. You can easily organize the information available on your page so that fans can find it. Use tabs to organize the different contests that you hold.

A great way to interact with your subscribers is to respond to their comments on your wall. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.

Hiding your content from non-fans is an effective method in converting visitors into followers. Having hidden content will make it so those who are interested will have to become a fan. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

Be aware of what the purpose is of having a Facebook page. It shouldn’t just be established for no reason. Do you want to communicate more effectively to customers? Or do you have one so your customers are able to contact you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.

Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Run a contest every now and then to see who can get the most likes for your page. Discounts or free prizes are a good incentive. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.

Your website and your Facebook page should mimic one another. Keep the same color scheme on your page. This helps brand your Facebook page with your business. If you make it too different then people may start to get confused about it.

Make sure to build a fan base when marketing on Facebook. You should have 5,000 fans or more before you really start investing in marketing. After you hit that many people you should see your conversion rates start to rise.

Having read the article above, you should now have a much better understanding of Facebook marketing. Get on Facebook right now! The faster you get going, the sooner you’ll start generating business. So, make sure to start as soon as possible.

Helping You Better Understand Facebook Marketing With These Simple To Follow Tips

Facebook is a great place to communicate with customers as well as your friends. Social media has become so popular because people chatting with one another. This can work to your advantage if you use Facebook as a business marketing tool.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can make a colorful or photo-heavy page. An appealing page is much more enticing than an ordinary page for Facebook users.

Regulate your page for spam. Look for the filters that allow you to easily remove it. You will be able to set up a list of keywords that will be filtered off of your page.

Consider Facebook to be a platform in sharing content. This can be a formal tool to get your business on the map. Treat Facebook in that way. Cross promote information between your official website, blog and Facebook. This will increase your traffic and profit in the long run.

Make your Facebook marketing page more efficient by using the custom tab options. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If you have a current promotion, make a special tab for that.

Always answer all the questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. When you already have an answer available on your website, link to it.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Fan Base

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

A fan base is something that you will want to expand as much as possible. Wait on marketing your products until you have a fan base. When you hit that number, your conversion rates will soar.

Don’t forget to discuss your business on other Facebook pages. If you post on someone else’s page, it can lead to attention. You want this to be positive attention. Only post when you have valuable information to share. Make sure that you avoid spamming other pages.

One important thing you have to do is to develop a Facebook fan base that’s solid. This means that your focus should be on building your follower count until you have around 5,000 people following you. After you hit that many people you should see your conversion rates start to rise.

Make sure that you focus on quality when updating your page. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates need to be useful, entertaining or educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Make sure to answer every question or comment left on the wall. If someone reaches out to you, they deserve to be acknowledged. You would not ignore phone calls, so why would you ignore Facebook posts?

Provide value in every post you make on your Facebook page. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Most people market on Facebook because they want to improve their sales. Set monthly sales goals for yourself. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you’re not gleaning business, your strategy needs readjusting.

Provide value in every post you make on your Facebook page. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Provide sign-up forms on your page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Use this to hold sweepstakes or offer coupons.

Social Media

Do you want to turn social media into a marketing success? Social media is hugely popular, which means it is ripe for generating new leads. The information in this article will enable you to effectively reach and grow your target demographic.

Using Facebook as an effective marketing tool requires an investment of time and effort on your part. You don’t have to post updates all the time, but you should post the regularly. Be sure you have updates that are comprised of quality content that is actually helpful to readers.