Are you wanting to attract millions of customers to your business? Are you aware that Facebook is a great way to accomplish that? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.
Facebook Offers is a great tool for running contests or giving away free products through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.
Be sure that all of your online content is linked to and from Facebook. Set up your blog so that new posts are automatically linked on Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will be better and your campaign will be less expensive as a result.
Select your updates carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Updates ought to be fun, informative and useful. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Try your hand at Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. Purchased ads can make a huge difference. These will add to the traffic that your product brings.
Companies like car dealers may not need a page on Facebook for their business. This is because customers are random so they likely will not follow daily posts. You should definitely be focusing on targeted Facebook ads.
Increased product sales are the primary purpose of a Facebook marketing campaign. Setting monthly sales goals can guide your efforts. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Try switching your strategy if you’re not seeing an uptick in business.
Use Facebook Offers to promote your special deals. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good offer, it can be promoted to non-fans.
Useful Information
Be sure that all of your posts have useful information. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t do a hard sell though.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will lower your costs and increase profits in the long run.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Have your fans participate in decisions about your company. People love feeling important and in-the-know. There’s no better way than to get your community involved in making decisions for your company. For example, if you blog, try asking them what kinds of posts they would like to read.
Never share updates that don’t relate to your field. Make sure you are talking about things that interest your customers. Use a separate personal account to share details about your personal projects.
Invest time and resources in your Facebook marketing campaign. Marketing on Facebook is no cake walk. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. Put real time and money behind it to succeed at it.
Clearly, Facebook is great for marketing businesses. Millions of people browse Facebook on a daily basis. It is possible for them to see your business and become customers. Use what you have learned; you will be able to profit, and grow relationships with your customers. Facebook marketing truly has no ceiling in relation to success.
Ask followers to suggest topics or ask for their opinions on company decisions. People enjoy feeling like they are up-to-date and important. This is a great way to help build a community within your brand. You may also want to ask what they want to know more about.