Facebook marketing can be as varied as your imagination, there is no set rule as to what works. Every single company has its own target audience with specific likes, dislikes, wants and needs. You need to find out more about social media marketing and your target audience before launching your campaign; this article is a great start.

Talk to your fans. Make sure you notice when people make posts on your page. You would be amazed at how helpful the public can be with marketing ideas. Your fans are the reason for your success, so never make the mistake of ignoring them.

Having a contest is a good way to glean fans. Offer prizes or discounts to your users when they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Choose updates carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Updates need to be entertaining, helpful, or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Be sure that all of your online content is linked to and from Facebook. If your site has a blog, include a summary and post links via Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. This is because customers are random so they likely will not follow daily posts. Use targeted ads on Facebook instead.

Provide value in every post you make on your Facebook page. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.

Facebook is a great content sharing tool. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it as a marketing medium. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon see that you can get tons of web traffic from Facebook.

You can covert visitors into followers by hiding content from people that aren’t fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.

Use the focus of your business as the basis for creating a group. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Tell them about sales, coupons or interesting articles. You can quickly get to know some of your customers.

Look into buying ads through Facebook. They can be customized to target folks of given ages or gender categories. You can work within a certain budget, doing as little or as much as you desire. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can be stopped any time.

Don’t think that you should update your page if what you have to say has nothing to do with your content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Post anything of a personal nature using your individual Facebook profile.

Since you now have a deeper understanding of Facebook marketing, put that information to use. Develop a comprehensive campaign to reach out to your audience and boost your sales. The sooner you begin your plan, the sooner your sales will increase.

Choose your updates very carefully. People don’t want to be flooded with sales jargon or spam. Updates must be engaging and helpful. Facebook Insights can show you what successful updates look like.