Category Archives: Facebook marketing

Hone Your Facebook Marketing Skills. Try These Tips Today!

Are you advertising on Facebook? If not, you have no way of reaching out to millions of people who could turn into customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Try your hand at Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To attain more reach into your market, you should try purchasing Facebook ads. They are not expensive, and can make a substantial difference.

Contests can be used to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.

Custom tabs can help you make your Facebook marketing strategies more efficient. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Posts about your business should always be professional. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. If you stay professional, people will always view you that way.

Offer an exclusive coupon, sample or great deal for those who “like” your page. You can garner lots of attention via “likes.” Think about offering something that is free and exclusive when they “Like” your page. It could be something everyone gets or even a sweepstakes. Making it lucrative can work well for you.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, put your money into Facebook ads.

The best way to engage your followers is to reply to what they write on your wall or about your company. It is important to monitor your wall daily and to check out @ messages for your brand as well. When it is someone complaining, you must reply immediately.

Most people market on Facebook because they want to improve their sales. Set yourself a monthly sales goal when you start marketing on Facebook. This will help you to increase the amount of money that you bring in. If you don’t reach your goal, reevaluate what you are doing.

Hopefully, now you are ready to do more with your business and Facebook. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! There are many improvements and tweaks that you can make to your page. Apply these tips for improved results.

Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Easy Tips To Market Your Business Using Facebook

You might have heard from others that Facebook marketing is able to boost your business. It is easy to get started using this tool. Thankfully, experts have provided the advice below to get you started.

Contests are a fantastic way to increase interest in your company. Offer prizes or discounts to your users when they like your page. Follow through with your prizes and discounts, or you will lose customers.

Engage your customers by replying to their posts as much as possible. Therefore, you will need to pay attention to all postings received. Respond to concerns, especially when it is a direct question or product concern.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You should add pictures and colors to attract attention. Most users on Facebook are visual.

Think about purchasing a Facebook ad. You can target it by sex, age, geographical location and even likes. You can use your own budget, doing as little or as much as you want to do. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You can take the ad off whenever you want to.

Host a giveaway to generate attention. Get people to join by enticing subscribers with some free items. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Consider carefully before you promote your business on someone else’s page. Posting on Facebook pages that are not your own can get you a lot of attention. But really consider whether it’s the type of attention that’s best, overall. If you feel like you have worthwhile things to say, you should post on other pages. Spamming other peoples sites can have negative consequences on your own site over time.

Make a group dedicated to your business. Your group can be a place where you and your customers interact with each other. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. That can be a good way to get to know all the people who may purchase your products.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Just get the offer all set up and change it to “Promoted Post.” Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Only post updates that are pertinent to your area of business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Personal news and interests should be kept for a separate personal Facebook page.

Now you better understand how to market on Facebook. Log onto Facebook to put these tips to work for you. The quicker you do it, the more likely you can achieve fast results. Begin right away!

Build a solid fan base on Facebook to succeed with your marketing. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, your conversion rates will soar.

The Benefits Of Using Facebook Marketing For Your Business

Facebook marketing is something that’s easy to learn and it can help you reach a large audience. Use this marketing strategy to increase visibility and exposure. Review this piece to learn more about how Facebook marketing can help you.

If you’re marketing your business on Facebook, you should be professional about it at all times. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. Presenting a professional way of speaking will inspire respect and trust from your customers.

Always reply to comments posted on your wall to give followers a sense of connection with you. You should monitor your wall regularly and also any related @ messages. Share your thoughts, particularly if it is a customer service issue.

Link all of your published content to your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” You can promote it outside your fan base if you feel it is a great offer.

Always post a link to any new content on your site to your Facebook wall. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Don’t neglect the audience you already have. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If your fans think you respect them, your marketing will be successful. This leads to engagement of your customers who can then spread the word to others.

Buy a Facebook ad. You ad can be customized to be shown only to certain ages or genders. You can work within a certain budget, doing as little or as much as you desire. Finally, there is no long-term commitment. The ad can be stopped at any time.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. High quality pictures and appealing colors are essential. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Answer the different questions that your followers post on Facebook. Respond to those who have taken the time to contact you. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

It is important to get input from your fans. People will appreciate the gesture. Give your followers the power to make some simple decisions. For example, if you blog, try asking them what kinds of posts they would like to read.

Try buying Facebook ads. These can be customized for people of a specific gender or age to see them. You can also work within a budget and do as much or as little as you would like. Additionally, you don’t have to make a commitment that’s long-term. Your ad can be ceased at any time.

While Facebook is a relatively new way to promote your business or service, its audience is nearly unlimited and is a powerful marketing tool. You need to use it for your own benefit today. Remember the tips you have read here so that you can best use Facebook in your marketing plan.

Seeking Knowledge About Facebook Marketing? You Need To Read This Article!

Are you an avid online marketer? Do you know how to market to Facebook users specifically? Are you a traditional marketer that must update their knowledge? No matter if you are new or an expert, these tips can help anyone.

You can get additional interest to your Facebook campaign when you use a giveaway. Get people to join by enticing subscribers with some free items. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Regular interaction is key. Pay attention when folks make postings on your page. The public has often provided marketing inspiration to numerous businesses. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Link all of your published content to your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Facebook Ads

All posts must be done professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. Being professional can bring respect.

Facebook ads are a great place to start. Typical postings are great, but there’s a limit to how far they can reach. Purchasing Facebook ads will help you reach your goals. They are inexpensive and can pack quite a marketing punch.

Never neglect your existing base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. A respected audience is a happy audience. These customers can champion your brand if you engage them effectively.

Use a giveaway in order to drum up attention and interest on Facebook. Offer entries in return for liking your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. You can track your success by setting a monthly goal for your sales. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.

Give your audience a spot on where they can sign up to your Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. Use this to hold sweepstakes or offer coupons.

Try your hand at Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To gain even more customers, you should use Facebook ads. They don’t cost too much, but they are effective.

This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Planning begins now, so use this advice and do it right.

Lost When It Comes To Facebook Marketing? These Tips Will Show You The Way!

Sunday is ideal for posting coupons. If you want your audience to interact with your post, then you should include a quote. Of course, these are just myths. How can you get solid information? This article is full of expert advice you know is the real deal, so read on.

When using Facebook to market your business, always remember to post in a professional manner. Although social media is relaxed, you should never post anything that could be deemed unprofessional. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Regular interaction is key. Check out anything posted to your wall. Many successful businesses have gotten several marketing ideas from the public. Do not neglect your following, as they are the keys to your success.

Engage your customers by replying to their posts as much as possible. You need to monitor your wall, and any direct messages you receive. When it is someone complaining, you must reply immediately.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do this by making your page colorful or adding lots of photos to it. You can attract more followers with an attractive page.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage your visitors to join your page in order to be eligible for some free products. Make your winners viewable to maintain the legitimacy of your contest.

Use Facebook to connect with your customers. It’s not just about silly informal conversation, there’s real content going on in Facebook. It should be thought of in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Try developing a group rather than a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You may do this through your choice of page color and the addition of graphics. Facebook users usually respond better to these pages compared to plain ones.

Use custom tabs to make your Facebook page more efficient. They let you get information together in an easily readable format. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Remember the audience you already have. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For a stronger Facebook marketing campaign, your audience should feel respected. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

A page is great, but a group might be a better idea. A Facebook group allows users to have their own community. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Contests are a fun way to build an audience. People like free stuff and may life your page for a chance to win something. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

After reading this article and knowing more about Facebook, you are able to start your research and determine how you can best reach your target market. The tips here are going to help you, too. Use them to create strategies which are destined for great success.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on another page gets attention. Be sure it is positive attention, though. Post to other Facebook pages when you have something worthwhile to say. Spamming is something you should never do.

The Ins And Outs Of Facebook Marketing

Would you like to market you business, but don’t know where to start? Facebook marketing just might be the avenue for you. This will get you out there to millions of different people. The following information will give you a head start if you think this type of marketing could be right for you.

You can easily engage followers on your profile by replying to their comments and concerns. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Always use a professional tone when posting on your business’s Facebook page. The wording can be relaxed, but the content needs to be professional. If you keep it professional, you will gain the respect and trust of your clientele.

You can get additional interest to your Facebook campaign when you use a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Be sure that all of your online content is linked to and from Facebook. Even your blog should link to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

A great way to interact with your subscribers is to respond to their comments on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to concerns, especially when it is a direct question or product concern.

Facebook is primarily a means of sharing content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it that way. Create informational posts and videos to post on your Facebook page. You can reach significant numbers of people on Facebook.

Consider establishing a Facebook group instead of or in addition to your page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You could even set up both a group and a page if you would like and if it makes sense for your business.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat Facebook in that way. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high!

If you want to target a custom audience, you can do that. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Use Facebook to show your expertise your field. Facebook can help you build your authority online in your niche. Try to find ways to answer questions or make insightful comments in your niche area. That not only shows you’re the best, but introduces you to new customers.

Never ignore a message that someone sends you. This will show that you are on point and active on your page. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Always post high quality photos on your Facebook page. The images are reflective of your business. If you want to use personal pictures, be certain to use great cameras and only post positive images.

Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. What you’ve just learned will help you get started. You may make a few mistakes at first, but that is the key to learning. Let Facebook work for you!

Create custom tabs on your business Facebook page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For example, if a contest is going on you can have a tab there to get more information about it.

Read This Piece Before Marketing With Facebook

There is so much information available about Facebook marketing. You may want to try out everything you hear about, but truthfully, it may not be helpful to really get your Facebook marketing campaign going. The following article can help you get started.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Share your thoughts, particularly if it is a customer service issue.

You can easily engage followers on your profile by replying to their comments and concerns. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Make sure to respond to both positive and negative feedback.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Consider using Facebook advertisements. Posting on your page only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They cost very little and can have a big impact.

Don’t let spam overrun your page on Facebook. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any approved person can access the page with these tools if they know the password.

Facebook is primarily a means of sharing content. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in that way for your brand. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

When someone sends you a message or comments on your page, reply to it. This will show that you are on point and active on your page. When you already have an answer available on your website, link to it.

With custom audiences, you can target your ads more effectively. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

When all is said and done, many folks follow trends because it’s the easiest thing to do. This article will delve into sound marketing techniques to improve your brand. These tips will revolutionize your company and improve profits.

What Are The Benefits Of Using Facebook Marketing?

Nothing helps a business more than a fantastic marketing campaign, and there isn’t a better place to do it than Facebook! Using this site is a great way to help your company succeed. Keep reading to learn some very helpful tips.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Be sure that you come through in awarding your prize, or no one will trust you again.

If you want learn more about what your fans want, interact with them regularly. If you have people posting to your page, pay attention to them. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Give Facebook ads a try. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. They are inexpensive and can add another dimension to your Facebook marketing.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can accomplish this by including a lot of photos and making it very colorful. Users on Facebook are attracted to these pages over plain ones.

Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Try making a group as an alternative to creating a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

The most important first step to Facebook marketing is to build a solid fan base. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you reach that goal, you get more followers from promotions.

Try buying Facebook ads. You are able to customize your ad so that only one gender or a certain age group can see it. If you have a budget, do as much as you want. There are no long-term commitments. When the promotion is over, you can put an end to your ad.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. If the offer is very good you can also promote it to those who are not fans.

One of the best marketing tactics is to hold a giveaway. People like free stuff and may life your page for a chance to win something. You will have the chance to communicate with a large amount of people.

One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Just hide a little part of the content, though, since you can lose lots of useful SEO.

Answer any questions and respond to comments on Facebook. This will show that you are on point and active on your page. When you already have an answer available on your website, link to it.

There are many different outlets you can use these days to market your business. Begin using Facebook for this purpose and see what happens. The information you perused in this piece can help you achieve your goals.

Facebook Marketing Advice For A Beginner To Learn

It’s probably safe to say that your friends and siblings are on Facebook. You probably even have an older family member on Facebook as well, like a grandma or grandpa. But do your customers have a Facebook account? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.

Reply to followers when they write something on your wall. Keep an eye on your all and any twitter messages that contain your company handle. When it is someone complaining, you must reply immediately.

Use a giveaway in order to drum up attention and interest on Facebook. Give away a desirable product to get people excited. Put the list of winners on your wall, and keep doing this every time you have a contest.

See if Facebook advertisements are a good fit. Regular postings only go so far when it comes to promotions of goods and/or services. If you want big results, ads can help you get them. Facebook ads are cheap, and they can be quite effective.

Facebook Offers is a great tool for running contests or giving away free products through your website. Just set the offer and choose to make a Promoted Post. You may find yourself with new followers if its a great offer.

Consider creating a Facebook group rather than just a page. A group allows everyone to interact and feel like they know one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links to the site if there is an article that is on point in answering their question.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, conversion rates skyrocket.

Know when you should and shouldn’t post on other walls. You can gain lots of attention by doing this. Ensure you only attract the good kind of attention you want. Only make posts on other pages if you have something worth saying. Don’t spam other pages.

Giveaways are terrific marketing tricks. Reward those who sign up for your newsletter or like your page. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Know when to post about your business outside of your own Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. It needs to be positive attention. Make postings on other Facebook pages only if you have worthy content. Don’t ever spam people.

Offer an easy way for your followers to sign-up for contests. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. You can hold a contest or a spot for them to put their information in.

You likely use Facebook yourself, and therefore understand what would appeal to customers. Use the information in the following article to create a successful Facebook marketing campaign. Put a lot of effort into Facebook if you want to reap the benefits.

Off a sign up option as a part of your Facebook page to get your audience engaged. This will allow them to register for contests easily. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.

Learn To Market Through Facebook With These Ideas.

Building a strong Facebook presence is a terrific method of business promotion and customer contact. However, it is imperative that you understand Facebook marketing before you launch your campaign. Read the tips in this article; they can help you prepare for your next campaign.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Reward them with prizes and incentives if they like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Contests can be used to your advantage. Provide fans with coupons or even a product when they share or Like your page. Always award the prize though; you don’t want to be viewed as dishonest.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to all your subscribers, particularly those that have questions and/or concerns.

Use a contest to build talk about your brand. You ought to urge customers to sign up by providing freebies to certain subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Do not let SPAM overrun your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can do so by giving your page an attractive and eye-catching design. These types of pages certainly do attract more attention.

Never let spam overrun your page. You can monitor your page by using filters, even if you are not online. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

You need a good fan base when you are using Facebook as a marketing strategy. Having an excess of 5,000 fans is best. Once you gain a large following, you marketing efforts will become much easier.

Think about making a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You could even set up both a group and a page if you would like and if it makes sense for your business.

You should have a better idea of how you can develop an efficient Facebook marketing campaign after going over this article. For the best results, focus your campaign around your niche. You need to take your time when you are working on your page.

One easy way to get people to engage with your campaign is to give something away. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. Don’t give away anything expensive; just make it something that your fans will want.