Facebook is waiting for you, so what are you waiting for? Do you have questions about marketing that need to be answered? Would you like advice that will work? This article goes into the techniques for a successful marketing campaign using Facebook.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.

All posts must be done professionally. Although social media tends to be a casual venue, your business must be presented professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.

See if Facebook advertisements are a good fit. This will help to promote your products in a very effective manner. Ads can reach further into your target market and draw customers to your page. They don’t cost a lot of money and they can make quite the difference.

Your Facebook page needs to be monitored for spam at all times. There are built-in filters that can help you monitor your page. Any administrator can type in keywords using this tool that will automatically filter it out.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, if you write a blog, make sure to link each post to your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Use custom tabs to make your page stand out. The tabs will let you present your information in an organized manner. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Consider carefully before you promote your business on someone else’s page. Posting on other people’s pages can attract attention towards your page. You want this to be positive attention. Only post on another person’s profile page if you’re sharing something valuable. Do not ever do spam posts.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. High quality pictures and appealing colors are essential. Most users on Facebook are visual.

One way to entice people to follow you is to only show content to those who are following you. Having hidden content will make it so those who are interested will have to become a fan. Only hide a bit of your content or you will lose part of the impact of your SEO.

Build your brand’s personality. If the information you post is bland, then people are going to think this about your business and products. Infuse personality into it, but remain professional while doing so.

Consider creating a Facebook group rather than just a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Marketing is something that requires persistence and dedication. There is, however, great advice like what you read in this article to help you out. Use the tips you read here as well as your own experience to learn what works and what doesn’t. Facebook may be just the avenue to take your business to new heights.