When you market on Facebook, you get an easy-to-use interface and a large, potential audience. Rather than overlooking its significance and power, use it to the best of your ability in a marketing sense. You can find more tips about Facebook marketing by reading this article.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Always award the prize though; you don’t want to be viewed as dishonest.

Reply to people when they post on your page. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). This is particularly important if the comment that has been left for you is negative.

Try making a group versus a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Try out Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. Purchased ads can make a huge difference. These ads are not expensive and can quickly increase your followers and your sales.

Try holding a giveaway. Offer a contest or a giveaway to your current customers. The cost is low and the returns are high.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Those customers are random, so they do not have any reason to read your daily posts. Invest in ads targeted for Facebook instead.

Facebook marketing involves making sure your page is memorable to users. You should add pictures and colors to attract attention. Most users on Facebook are visual.

Provide value in every post you make on your Facebook page. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t make every post an ad, though.

Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information. Only hide a bit of your content or you will lose part of the impact of your SEO.

Do not let SPAM overrun your Facebook page. Look for the filters that allow you to easily remove it. Page administrators are able to put keywords in that will be filtered out.

Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. Do not overlook the ways it can promote your business, but use it to your advantage. Read these tips to get the most out of Facebook marketing.