There are no guarantees when talking about Facebook marketing. Every company is different. If you want to use this resource to get more customers then you need to learn a few things; this article will provide you with just that.

Facilitate regular interaction with your followers so you understand their needs and interests. If you have people posting to your page, pay attention to them. Lots of successful companies have implemented useful marketing strategies from their consumers. Don’t forget that your fan base is what has helped you get to where you are now.

Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offers can include discounts and prizes for users “liking” your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Reply to any comments left on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to concerns, especially when it is a direct question or product concern.

Be sure that anything that you post online has a link to your Facebook page on it. For example, link a summary of your blog onto Facebook if you have one. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

A page is great, but a group might be a better idea. Facebook groups are a great way to get people to interact more. You can utilize a group and a page in tandem to keep users interested and interacting.

Remember the audience you already have. People often focus on new customers and tend to forget about the old. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This is very rewarding, so don’t neglect your fan base.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If your offer is really good, you can consider opening it up to non-fans.

Consider buying a Facebook advertisement. Your ad can be customized so that people in a specific age group or gender can see it. You can also work within a budget and do as much or as little as you would like. There are also no long-term commitments required. The ad can be stopped at any time.

Post on other people’s Facebook pages. Posting on another page gets attention. Ensure you only attract the good kind of attention you want. If you do post, only post worthwhile things. Do not spam other pages.

Always be sure that you’re answering things when people ask you questions or leave you comments. Make sure to give helpful answers, and thank them for their time. Share links to your site or FAQs page to help answer common questions.

Give away free items on your Facebook page. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Now that this article is something you’ve gone over and tried to understand, it’s time for you to put everything you’ve learned to good use. Use it to develop a campaign and use Facebook in a manner that is productive for you. The quicker you get started, the quicker your profits will grow.

Improve the Facebook marketing interface of your page using custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, if you have a contest going, a tab for that can be included.