Facebook is a great new opportunity for you to promote your products to millions of people. This site can help you quickly grow your company. Learn what you can do in the article that follows and use the tips it contains.

Make your posts professional in tone and spirit at all times. While social media usually has a relaxed tone, present your business and yourself professionally. Maintaining a professional tone will help people to regard your business with trust and respect.

Be sure that anything that you post online has a link to your Facebook page on it. Link post summaries of blog entries from your site onto Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site has a blog, include a summary and post links via Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Make sure that your Facebook page is spam-free. Sites that are riddled with spam can end up turning potential customers off. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Avoid letting your Facebook page overwhelmed with spam. Employ filters that can keep tabs on your page even if you’re not logged in. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Try making a group versus a page. Facebook groups will encourage potential customers to establish their own community. This will also give you the ability to inform your subscribers of updates.

You need a good fan base when you are using Facebook as a marketing strategy. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. After you hit that many people you should see your conversion rates start to rise.

Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

An effective marketing strategy is to offer a giveaway. Reward those who sign up for your newsletter or like your page. It will only cost you a small amount of money to garner a lot of attention and new followers.

Facebook marketing is both challenging and rewarding. Facebook can help you with your marketing, and then you’ll discover how quickly things can work for you. This advice will take your business to the highest level.

Target advertisements directly to your customers by using the “custom audiences” tool. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.