Is your company using Facebook? If you don’t, then you’re going to miss out on a lot of potential customers. If you do use it, it is important to make certain your strategy is on point. Keep reading to learn how to build a strong Facebook marketing plan.

Be certain that your online content is linked from the Facebook page of your business. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Consider organizing a giveaway as a means of generating interest. Offer free products or discounts to subscribers when they join. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Facebook needs to be thought of as a place to share with people. This can be a formal tool to get your business on the map. Think of it in this manner. Write blog posts and then promote them using your Facebook page. Facebook can drive a ton of traffic to your sites.

Depending on your needs, a Facebook group may work better for you than a page. This will help generate an online community for better interaction. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Any online content that you publish should link to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and switch it to Promoted Post via your Wall. You can promote it outside your fan base if you feel it is a great offer.

Before you do anything else, you must build your audience. Wait on marketing your products until you have a fan base. Large numbers of fans will cause the rate of conversation to skyrocket.

Don’t let spam overrun your page on Facebook. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Your administrators can update the filters as new spam is added to your page.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Customers tend not to follow such pages unless they actually need the item. Use ads instead of a Facebook page in this circumstance.

Of course, you want your Facebook marketing efforts to pay off. Thus, you should try to set achievable goals each month. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. You should think about changing your strategy if you do not see an increase in your business.

Facebook Offers can help you get the word out about a giveaway. You only need to post the offer and then change it to Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.

If you do not have a Facebook account yet, hopefully this article has inspired you to do so. This article has covered the basics, so you are ready to get started. Regardless of your history with Facebook, there is always room for improvement. Use the information you’ve learned to assist you.