Marketing on Facebook is growing more and more popular. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. This article identifies the basic steps needed if you want to be successful.

You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or special deals to those who like your page. Show proof that you have awarded the prize after the contest ends.

Give Facebook ads a try. Posting to your page will only get you so far. If you want big results, ads can help you get them. These ads are not expensive and can quickly increase your followers and your sales.

Reply to any comments left on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Reply back, particularly if it is a complaint or someone who needs service immediately.

Link all of your content to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter page and other pages can be linked straight to your Facebook account.

Facebook Offers lets you provide freebies or host contests easily. Create the offer and then make sure to post it on the wall. This will encourage people to come to your page.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is very good you can also promote it to those who are not fans.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.

Use custom tabs to make your Facebook page more efficient. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, if you have contests, you can create a contest tab with information about them.

Don’t ignore any comments or posts that appear on your wall. This will show that you care about what they have to say. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Off a sign up option as a part of your Facebook page to get your audience engaged. You can even use a promotion or giveaway as incentive to garner new followers. Contests are a sure-fire way to get people excited and interested in your page.

Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Use a Facebook group page just for your business. A group creates a community of customers, so they can interact with each other and with you. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. A Facebook page will allow you to get to better know and understand your customers.

When all is said and one, people generally just follow trends that don’t work on Facebook because they are lazy and don’t know any better. This article goes beyond trends into tried-and-true strategies. The advice you’ve received in this article will provide you with a solid path to profitability through the increased effectiveness of your marketing campaign.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Irregular customer interaction also means they will be quite uninterested in your postings. Instead, invest your time in creating targeted Facebook ads.