Facebook is a wonderful way to market your business, as well as keep in contact with customers. However, you should educate yourself on Facebook marketing before starting any sort of campaign. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
See if Facebook advertisements are a good fit. Regular posts only go so far with promotions of services. To achieve real results deep into your customer base, Facebook ads may be ideal. They generally do not cost a lot, and they can help you a lot.
Facebook is a content sharing medium. Facebook isn’t just for chitchat, it can also be a serious content platform. Think of it in this manner. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can bring you lots of traffic.
The best way to engage your followers is to reply to what they write on your wall or about your company. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Make sure to reply to all inquiries or complaints.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.
The first step to success with Facebook marketing is having a solid base of fans. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. The interest in your products will automatically start to skyrocket once that threshold is reached.
Use a giveaway in order to drum up attention and interest on Facebook. Offer free samples to your subscribers who share your information with others. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Don’t forget the people that are already subscribed to your page. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
The goal of using Facebook is to garner more sales. Thus, you should set incremental monetary goals for your company. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If your goals aren’t being realized, your strategy may need adjusting.
When you publish something on your website or other social media accounts, link to it from your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, use your Twitter page to link up to Facebook.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. Having hidden content will make it so those who are interested will have to become a fan. Only hide a bit of your content or you will lose part of the impact of your SEO.
Facebook Marketing
Consider using Facebook advertisements. Regular postings only go so far when it comes to promotions of goods and/or services. If you want big results, ads can help you get them. They don’t cost a lot of money and they can make quite the difference.
Now, you should be able to catapult your business to the next level. Choose strategies adapted to your target audience to get better results with your Facebook marketing campaign. Educate yourself fully about Facebook marketing prior to getting started as well.