When it comes to marketing on Facebook, there are no rules set in stone which guarantee success. No matter your business, you have a target market that wants and likes different things from every other target market. The article below will give you some powerful guidelines you can use to benefit from this great marketing tool.

Interact with your fans regularly so you know what it is they want. Make sure you take notice when people post on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your current fans are the reason for your success so don’t ignore what they have to say.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through with your prizes and discounts, or you will lose customers.

Building a fan base is the first step in marketing through Facebook. You should have 5,000 fans or more before you really start investing in marketing. Once you gain a large following, you marketing efforts will become much easier.

Offer something exclusive if someone “Likes” your page. Having a lot of likes brings attention to your page. Send something free to a client if they go to your page and like it. You can also enter them into a contest if they like your page. If you offer something they desire, they will not think twice before clicking that button quickly.

Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Create your content with this in mind. Create great content and share interesting information. You will see that Facebook really can drive a great deal of traffic.

Don’t ignore any comments or posts that appear on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

When marketing through Facebook, the goal is to increase your sales. You should set monthly goals to reach in sales. Likes don’t mean anything unless those people are also buying from you. If you don’t reach your goal, reevaluate what you are doing.

Increase your Facebook marketing interface’s efficiency by using customized tabs. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, you can have a contest tab if you’re running a contest.

Try to add value and relevancy to each of your Facebook posts. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Give your audience a spot on where they can sign up to your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Use this to hold sweepstakes or offer coupons.

Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Get more followers by hiding content from those that aren’t fans. You will get more fans this way because they will want to see the hidden information. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

It is important to get started right away to use the solid tips and advice from the article above. Use it to start your own marketing campaign. Begin right away, and you should see results in no time.

Remember the customers you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This gets customers truly engaged in your company.