Facebook offers one of the best tools for marketing. Many businesses are making use of this platform to build profits. If you’re determined to get your business more known, this article will teach you how to do so through Facebook marketing.

Consider using Facebook advertisements. Normal posting only adds so much when it comes to promoting services and products. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These will add to the traffic that your product brings.

Communicate with your fans on a regular basis so you are aware of what they want. If you have people posting to your page, pay attention to them. Many successful businesses have gotten several marketing ideas from the public. Your fans are your customers, so always listen to them.

Custom tabs need to be used when creating a Facebook marketing page. You can easily organize the information available on your page so that fans can find it. For instance, use a custom tab for any contests you might run.

A fan base is a must before you begin marketing on Facebook. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always award the prize though; you don’t want to be viewed as dishonest.

Have a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. This will help you to communicate more often with potential clients.

Companies that only have rare contact with customers may not need Facebook pages. Random customers have no incentive to keep up with your posts. You should definitely be focusing on targeted Facebook ads.

It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and post links via Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Always answer comments and posts that show up on your Wall. If people take time to make contact, you should dedicate some of your time to respond. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

Be sure your postings are valuable and relevant. Your followers should learn something from what you post or they should be entertained in some way. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

Consider buying a few Facebook ads. Posting to your page will only get you so far. Purchasing Facebook ads will help you reach your goals. They are affordable and effective.

Facebook is a great way to get your name out there. When done properly, this type of marketing can get lots more folks interested in your offerings. Start using these tips right away to expand your business.