Sunday is probably the best day to get coupons posted. You have to use a quote if you want to engage people; that’s what common wisdom says. Facebook is a great place to do just that. Continue reading and learn how you can make Facebook marketing work for you.

Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you take notice when people post on your page. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Hold Facebook contests. Provide discounts and prizes to those who give your page a “like.” Follow through and actually award a prize or you will appear dishonest.

Incorporate professional and engaging posts on your Facebook page. You can be a bit relaxed but make sure you are still professional. People will trust and respect your business and what you have to say if you maintain a professional tone.

Blog Posts

Try very hard to make your Facebook page more unique and memorable than others. Put up neat visuals or add some color. You can attract more followers with an attractive page.

Look at Facebook as a great way to post content. It isn’t just informal chit-chat, it can be a large content format. Don’t neglect this powerful marketing tool. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook can drive a ton of traffic to your sites.

Custom tabs can help you get more accomplished on your Facebook page. You can easily organize the information available on your page so that fans can find it. For instance, if you have a contest going, a tab for that can be included.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just get the offer all set up and change it to “Promoted Post.” If the offer is very good you can also promote it to those who are not fans.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.

Building a fan base is the first step in marketing through Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Consider buying a Facebook advertisement. You are able to customize your ad so that it reaches your target audience. Your budget can be your guide. Finally, there aren’t any long term commitments involved. Your ad can be stopped at any time.

Now that you know the basics of Facebook marketing, it is time to do some research and practice your new skills. Remember these tips as you go forward. Get down to work to find the success you deserve.

Consider when it’s best to post on pages outside of your brand’s official pages. You can gain attention from others’ Facebook pages. Having said that, it’s crucial that this attention is desirable. Only post when you have valuable information to share. You don’t ever want to be guilty of spamming.