Most of your family probably has a Facebook page. You might even find your Grandma or Mom on Facebook also. With that said, do you know if your customers are using Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.

When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be done by using colors and photographic elements. People are much more drawn to decorative pages than plain ones.

Link all of your content to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Consider establishing a Facebook group instead of or in addition to your page. This will help generate an online community for better interaction. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Hold a giveaway to entice customers. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

See if Facebook advertisements are a good fit. Posting on your page only goes so far. When you want reach, Facebook ads are better. They are inexpensive and can pack quite a marketing punch.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers tend not to follow such pages unless they actually need the item. Try making your ads on Facebook.

Everything you put up on Facebook needs to have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Consider Facebook as a good way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as a marketing medium. Use Facebook to promote your blogs from other channels. Traffic volume to Facebook pages tend to be quite high!

You probably have a Facebook page and know what it takes to market there. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. If you put forth a lot of effort, you’ll see your profit increase.