Facebook is an important marketing tool today. It is easy to get started using this tool. This article will tell you everything you need to know in order to run a successful Facebook campaign and attract the customers you need.

When using Facebook, think of it as a strong platform for sharing quality content. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook will bring you a great deal of traffic if you do.

You need to interact with your customers so that you are in touch with them. You should be taking note when people make posts on your Facebook page. You would be amazed at how helpful the public can be with marketing ideas. Don’t ignore your fans.

Try making a group as an alternative to creating a page. Facebook groups are a great way to get people to interact more. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Use custom tabs to make your Facebook page more efficient. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, a contest can have its own tab so that it stands out.

You can quickly expand your viewers on Facebook by holding a competition. Provide people with prizes and discounts for liking your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

You should think about the opportunities on Facebook with direct advertising. You ad can be customized to be shown only to certain ages or genders. You will also be able to set up a budget so you can advertise only as much as you’d like to. You don’t have to make any commitments long-term, either. Your ad can be taken down at any time.

Know when to post about your business outside of your own Facebook page. This can really help you to gain exposure. Make sure your posts get the attention you want. Only post on another person’s profile page if you’re sharing something valuable. Spamming is something you should never do.

Make your posts professional in tone and spirit at all times. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will always view you that way.

Use a Facebook group page just for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. Don’t overlook this opportunity to learn more about your customers.

Having read the article above, you should now have a much better understanding of Facebook marketing. Now is the time to use the above information by signing onto Facebook today. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. Get started right away!

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You may find yourself with new followers if its a great offer.