Your own friends and family may be on Facebook. You probably even have an older family member on Facebook as well, like a grandma or grandpa. You need to determine if your customer base uses Facebook. Probably so. Keep reading to find out how to market to them.

Custom tabs need to be used when creating a Facebook marketing page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. When you run a contest, put it on its own tab, for instance.

Communicate with fans on a regular basis. Pay attention to what people are posting on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t forget that your fan base is what has helped you get to where you are now.

Remember the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. A respected audience is a happy audience. This engages your consumers with your brand, so you can’t forget who your champions are.

Try buying Facebook ads. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. The ad can be paused, discontinued or deleted at any time.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Reward them with prizes and incentives if they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use targeted ads on Facebook instead.

You can have a place for people to sign up right on your Facebook. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.

When using Facebook to market your business, always remember to post in a professional manner. While social media is known for being more relaxed, your business should always come across in a professional way. Folks will have more respect for what you do if your tone stays professional.

You probably use Facebook and have a pretty good idea about what a customer wants. These tips will keep your customers on edge with new product offerings for your company. You will get better results when you give more effort.