Facebook is the biggest and most popular forms of social media out there. More people are joining every day. If you are a business owner, make sure you understand the unlimited sales opportunities available through Facebook. Keep reading to learn more.

Posts about your business should always be professional. Although social media presents a casual platform, you and your business must always be presented professionally. When you keep a professional tone, you are respected more by customers.

Always use a professional tone when posting on your business’s Facebook page. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Folks will have more respect for what you do if your tone stays professional.

A fan base is a must before you begin marketing on Facebook. You should always aim at gaining a large following. When you reach that goal, you get more followers from promotions.

Think about purchasing a Facebook ad. They can be customized to target folks of given ages or gender categories. You are also able to keep the ad within a particular budget, spending however much you want. Finally, there aren’t any long term commitments involved. The ad can be stopped at any time.

Host a giveaway to generate attention. Encourage people to subscribe by giving something away to some of them. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Don’t ignore any comments or posts that appear on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Everything you put up on Facebook needs to have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

Facebook Offers is a great way to promote freebies and contests you offer on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is good enough, promote it to those who aren’t fans, too.

You may find some difficulty the first few weeks of using Facebook. It can be helpful to put a Facebook link on your website. This will allow your customers to navigate more effectively. Facebook allows you to easily connect with your fans.

Always allow people to write their own comments on your wall. Not allowing your customers to post causes them to think that you don’t care about their opinions.

If you want to only target current customers, use “custom audiences”. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Only post professional looking photos to your page. This will show that you are credible and sophisticated. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.

As you can now see, Facebook is a giant marketing opportunity. After reading this article, you now have a good understanding on how to use marketing to your advantage. Do not waste more time; start your marketing campaign on Facebook today.

If someone ‘likes’ your Facebook page, give them a deal. Likes can draw new attention to your page. Think about giving folks something unique and free if they give your page a “like.” You could give away a free sample or even a chance in a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.