Do you want to get the upper hand over your competitors? Are they already on Facebook marketing and you wish to do that as well? Do you want to better their campaigns time and time again? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.

Having contests are great for increasing your fan base on Facebook, so try to do that. Provide people with prizes and discounts for liking your page. Be sure to follow through on any promises you make.

You should give a product or service away to get people interested. Give away a desirable product to get people excited. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Make sure that your Facebook page is spam-free. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Use custom tabs to make your Facebook page more efficient. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, you can have a contest tab if you’re running a contest.

Always post a link to any new content on your site to your Facebook wall. For example, if you write a blog, make sure to link each post to your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

It is important to have a lot of followers when using Facebook as a marketing tool. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Have a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You will have the chance to communicate with a large amount of people.

Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.

Do not create a Facebook page if you lack business from regulars at your company. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Facebook ads that target customers with a specific interest may be a better bet.

Be sure that all of your posts have useful information. Your followers should learn something from what you post or they should be entertained in some way. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Do not let spam overtake your page. Look for the filters that allow you to easily remove it. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Facebook isn’t necessarily the best choice for all companies. This network is very popular, but some subcultures and age groups prefer other websites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

Now you can see that there are no excuses for you to not do well with Facebook marketing if you just try your best. Show them how it’s done. Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.

Make sure to respond to all comments and inquiries sent to your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. You can share the link to an article if it is going to answer any questions they might have.