Marketers need to understand how the advertising landscape is shifting. Facebook is accessed by millions of people every day, so why not make the most of this? The tips given below will help you to use Facebook marketing more effectively.

Offering contests is an effective way to increase your fan base. Give discounts or prizes to people who share or actively market your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Make sure to communicate with your fans to understand their needs. Make sure you notice when people make posts on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

Try out Facebook ads. Regular posts only go so far with promotions of services. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive and can add another dimension to your Facebook marketing.

Don’t forget the people that are already subscribed to your page. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. In order to market using Facebook, your audience should feel respected. Communication leads to a great relationship with your customers.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide people with prizes and discounts for liking your page. Always actually send the prize or you’ll ruin your reputation.

Consider when it’s best to post on pages outside of your brand’s official pages. When you do so, you can get some good attention on your brand. Make sure it is the good kind. Post when you want to say something that’s worthwhile. Don’t ever spam people.

If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you offer something they desire, they will not think twice before clicking that button quickly.

Always reply to comments posted on your wall to give followers a sense of connection with you. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.

There are more social media marketing choices other than Facebook. This website is a great place to start with, but there are other sites out there that cater to different people. Before you launch your campaign, research your target audience and find out what their preferred social networks are.

You should start a group page for your company. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can alert the masses to a special deal you are running or a new product you have coming out. You’ll build a personal relationship with your fans this way.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors and pictures to your page. People on Facebook often like these types of pages instead of plain pages.

Consider what Facebook can bring your company before you write it off as an option. Since so many people have Facebook, you will have such a large audience exposed to your business. Use the advice you’ve read here to ensure you get great results.