Are you prepared to start knocking out the competition? Are they utilizing Facebook marketing, and you want to as well? Would you like to one up your competitors? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. You could throw a photo contest, for instance, with customers using your product in unusual ways. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Incorporate professional and engaging posts on your Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Presenting a professional way of speaking will inspire respect and trust from your customers.

Give Facebook advertisements a try. Regular posting, while valuable and beneficial, only goes so far. To gain even more customers, you should use Facebook ads. The cost is negligible compared to the potential gains.

Make sure that your Facebook page is spam-free. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. You will be able to set up a list of keywords that will be filtered off of your page.

Host a giveaway to generate attention. Offer entries in return for liking your page. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Think about creating your own group rather than just a page. Groups are like little communities where your fans can interact together. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Promote a contest using Facebook Offers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. A good offer will appeal to potential customers as well.

Link all of your content to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Buy a Facebook ad. These ads can target a specific market if you desire. You can also set a budget for yourself so that you spend as little or as much as you can afford. Finally, you don’t have to commit long-term. Your ad can be taken down at any time.

Building a fan base is the first step in marketing through Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit that number, your conversion rates will soar.

As you can see, with a little know-how, you can soon out-market the competition on Facebook. They can learn from you. Use the above advice to reach more customers than ever.