Are you interested in marketing a product or service but don’t know what to do to get started? Facebook marketing could be the answer you are looking for. This may boost your exposure to include millions more people. Keep reading to find out more.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide discounts and prizes to those who give your page a “like.” It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Be sure that anything that you post online has a link to your Facebook page on it. If you write a blog, make sure that new posts appear on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Consider creating a group instead of a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Never ignore a message that someone sends you. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links within your Facebook page to address a visitors needs.

Your current customers need to be your main focus. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.

Consider buying a Facebook advertisement. You can alter your ad to your customer base to maximize profit. If you have a budget, do as much as you want. A long-term commitment need not be made. You are able to discontinue your ad at any time.

Use the custom tabs on Facebook for greater efficiency. Tabs will give you the opportunity to organize information on your page. For instance, when you have a contest going on, make a tab for just content info.

Host a giveaway to increase interest to your Facebook page. This can be done if someone likes your page. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Make sure that you focus on quality when updating your page. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

The most important first step to Facebook marketing is to build a solid fan base. Wait on marketing your products until you have a fan base. After you have developed a fan base, you can begin marketing your products by increasing your investment.

You want to increase sales through your Facebook marketing efforts. That means you need to set goals based on sales increases. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. When you’re not getting results, change your strategy.

Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. Make sure you implement all the advice given in the article above. You’ll be happy this is something you’ve learned when you start attracting new customers.

Interact with your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. A respected audience is a happy audience. Communication leads to a great relationship with your customers.