Marketers need to understand how the advertising landscape is shifting. Many smart business people have learned that the power of Facebook marketing is one way to be informed. Learn how to successfully market your business by reading this article.

Your fans should be interacted with on a regular basis so you can cater to their needs. If people post things on your page, take note. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Talk with fans regularly to see what they want. Pay attention to any posts that people make. There are a lot of popular businesses that get marketing tips from their fans. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Hold Facebook contests. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through on any promises you make.

Make your posts professional in tone and spirit at all times. While social media usually has a relaxed tone, present your business and yourself professionally. If you stay professional, people will always view you that way.

Use a contest to build talk about your brand. You can encourage buyers to join when you offer some free products to your regular subscribers. Make your winners viewable to maintain the legitimacy of your contest.

One method for generating interest in your business is by having a giveaway. Offer free samples to your subscribers who share your information with others. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Keep your page creative and different from other pages. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Pages with images are more attractive to your Facebook fans than just plain text.

Use custom tabs to make your Facebook page more efficient. You can easily organize the information available on your page so that fans can find it. If you have a current promotion, make a special tab for that.

Make sure that you stay active answering the questions on your Facebook page. Begin your answer by thanking them for contacting you; then, provide the information they require. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Instead of overlooking what Facebook has to offer, consider some of the many benefits it can provide to your business. There are many people on Facebook now, it is not just a place for young people anymore. Remember what you’ve learned here, and you should do well.

Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.