Millions of people love Facebook. This means that you can reach quite a few people if you decide to use Facebook for marketing. Keep reading to learn about using Facebook to market your business.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Use many colors and images relating to your product. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Hold Facebook contests. Offer prizes or discounts to your users when they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Choose updates wisely. Your followers will lose interest quickly if the content in your updates routinely has no value. They want to read something interesting or that entertains them. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Always respond to people when they make a post to your Facebook wall. If someone makes the effort to leave a message, you should also take time to communicate with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to them, especially if it is someone who needs customer service or has a complaint.

Everything you put up on Facebook needs to have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. However don’t hide too much, as it will impact your SEO.

Create a Facebook ad. Your normal posting will only deliver so much in term of promotion for your product or service. To reach more into your specific channel, you should buy some ads on Facebook. They aren’t too costly, and can make a world of difference.

People should be able to share your Facebook content. If your page has valuable information, some of your audience may tell others they know about it. Facebook thrives on interacting and sharing with others. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.

Nurture your relationship with followers on your company’s page. Build strong and trusting relationships with those you interact with. The easiest way to establish such relationships is to draw people in with timely, interesting content. Give them rewards for their loyalty, like discounts, too.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is good enough, promote it to those who aren’t fans, too.

One way to get the likes count on your page up is to occasionally throw contests. Offer a prize to a random audience member when the goal is achieved. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.

In conclusion, all sorts of people use Facebook. Using Facebook for marketing purposes might produce results that are quite surprising for you. Just apply the advice from this article and get ready to see things improve.

Always respond to comments as well as posts that are posted on your Facebook wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.