It is quite likely that your relatives are on Facebook. Older friends and family are likely on Facebook, as well. Having said that, are your customers also on Facebook? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.

Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Make sure your Facebook page isn’t being inundated with spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. You and your page administer can use it to filter keywords of your choice.

Use the custom tabs to maximize your Facebook marketing efficiency. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, use a custom tab for any contests you might run.

All posts must be done professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Folks will have more respect for what you do if your tone stays professional.

Custom audiences allows you to personalize the emails that you send. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can get some attention by posting on other pages. You need to make sure it is good attention. Post to other Facebook pages when you have something worthwhile to say. Avoid spamming at all costs.

Use a contest to build talk about your brand. Try getting your customers to ‘like’ your site by giving them something for free. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Contests are a fun way to build an audience. Reward those who sign up for your newsletter or like your page. Don’t give away anything expensive; just make it something that your fans will want.

Offer a reward for someone liking your page. New likes have the opportunity to draw a lot of attention to your page. Offer an incentive for new people to like your page, something that others are not getting. You can also enter them into a contest if they like your page. They will click very fast if there is something free in return.

Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Realize this. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in ads targeted for Facebook instead.

Facebook is not always the best social media outlet for marketing. It’s very popular but not necessarily good for reaching certain target audiences. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.

Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and turn it into a Promoted Post on your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Pair this knowledge with the advice from this article to create a great campaign. The more work you put into it, the more profits you’ll earn.