Is your company using Facebook? If it isn’t, you’re missing out on millions of potential clients. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Create a Facebook ad. Routine postings can only get you so far in terms of promotion. To get real reach into your channel, you are going to want to purchase some Facebook ads. Facebook ads are cheap, and they can be quite effective.

The best way to engage your followers is to reply to what they write on your wall or about your company. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) This is particularly important if the comment that has been left for you is negative.

Do not let spam overtake your page. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Facebook Offers allows you to promote contests or free giveaways to your customers. Create the offer and then make sure to post it on the wall. If it is a really good offer, you can even promote it to non-fans.

Keep your page creative and different from other pages. Put up neat visuals or add some color. Facebook users usually respond better to these pages compared to plain ones.

Never ignore a message that someone sends you. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Improve the Facebook marketing interface of your page using custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.

Consider Facebook as a good way to share your content. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. If you have been on Facebook for some time, you can take steps to improve. Use the tips you just read to help you.