Your own friends and family may be on Facebook. Your older family members are probably on Facebook, too. But are your potential customers there? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.
Talk with fans regularly to see what they want. Make sure you notice when people make posts on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Your current fans are the reason for your success so don’t ignore what they have to say.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide fans with coupons or even a product when they share or Like your page. Show proof that you have awarded the prize after the contest ends.
Having a contest is a good way to glean fans. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
Link all of your content to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter page and other pages can be linked straight to your Facebook account.
Always respond to comments written about you or to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.
Don’t let spam overrun your page on Facebook. There are built-in filters that can help you monitor your page. If you have different page administrators, they can help you with this.
Custom Tabs
Consider organizing a giveaway as a means of generating interest. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business. Use tabs to organize the different contests that you hold.
If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Never ignore comments and questions on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to articles if they answer questions posed on your site.
Build a solid fan base on Facebook to succeed with your marketing. Do not invest in promotions until you have a strong base with thousands of followers. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Interact with your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. In order to market using Facebook, your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
One important thing you have to do is to develop a Facebook fan base that’s solid. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, conversion rates skyrocket.
Hide your content from non-fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. You can start by placing Facebook buttons on your website. This helps visitors find your page much easier, and it is a less intrusive method of marketing. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
You must not forget your current customer base. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For a stronger Facebook marketing campaign, your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use the information in the following article to create a successful Facebook marketing campaign. The more time and effort that goes into your marketing, the greater increase in profit you will see.