There is no shortage of Facebook marketing advice. A lot of the suggestions are trendy and devoid of substance, which means they won’t make you much money. This article identifies the basic steps needed if you want to be successful.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer up discounts and prizes in return for having your customers like your Facebook page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

You need to have a unique Facebook page if you use it for marketing purposes. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users tend to be drawn to these kinds of pages over plain pages.

Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page. These types of pages certainly do attract more attention.

Use Facebook to connect with your customers. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it as such. Create great content and share interesting information. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Don’t let spammers overtake your Facebook page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. If you have different page administrators, they can help you with this.

You need a good fan base when you are using Facebook as a marketing strategy. You should have 5,000 fans or more before you really start investing in marketing. If you have that may fans, you can see some real success.

Try buying Facebook ads. These can be customized for people of a specific gender or age to see them. You also can keep to a budget, allowing you to do as little or as much as you wish. There isn’t a huge contract either. Whenever you would like to end your ad, you can.

Would a group better suit your needs than a page would? A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Giveaways are terrific marketing tricks. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will only cost you a small amount of money to garner a lot of attention and new followers.

Offer a reward for someone liking your page. Likes can draw new attention to your page. Giving a gift in return is good marketing. It could also be something like a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.

Answer questions and comments quickly. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Don’t be too much of a salesman, however, or people will get tired of your updates.

In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article doesn’t concern just what is trending but sound advice for your marketing strategies. Using the information that has been told to you will help you become profitable.

Don’t forget about your existing audience. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. In order to market using Facebook, your audience should feel respected. This can help your brand earn real engagement, so do not forget about your champions!