Following trends and being up-to-date is crucial for anyone who needs to market a product or service. Facebook is an easy and low-cost way to make your business more accessible to customers. The tips given below will help you to use Facebook marketing more effectively.

All content that you post online should be linked from the Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

You can easily engage followers on your profile by replying to their comments and concerns. This should include monitoring the wall comments as well as @ messages concerning your company. Share your thoughts, particularly if it is a customer service issue.

You can improve the value of your Facebook page by changing the tabs to suit your business. Tabs will give you the opportunity to organize information on your page. For instance, if you have a store, you can create a tab just for that.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. When you do so, you can get some good attention on your brand. Be sure it is positive attention, though. Only make posts on other pages if you have something worth saying. Avoid spamming because this will just annoy people.

Give Facebook ads a try. Regular postings only go so far when it comes to promotions of goods and/or services. To extend your reach, use ads to reach outside your normal followers. They are not expensive, and can make a substantial difference.

Respond to everything that is posted on your wall. They’re taking the time to contact you, so the least you can do is reply. Responding in a timely manner will help improve your credibility.

Pay attention to the “personality” of your brand and build this with your marketing materials. You don’t want your brand to be viewed as stale or stuffy. Show a bit of personality, but make sure that you do this while remaining professional at all times.

Facebook Offers lets you provide freebies or host contests easily. Set up your offer and turn it into a Promoted Post on your wall. If the offer is good enough, promote it to those who aren’t fans, too.

Determine why you are creating a Facebook page in the first place. Sometimes, you may not need a page due to a fleeting customer base. Do you want to tell your customers something? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. There is a real difference between using your page to grow sales and using your page as a customer service tool.

Rather than assuming that Facebook will not work for you, think about the opportunities that it can present to you. Because of the huge number of users, Facebook marketing can benefit you in ways that you didn’t know were possible. Use the advice you’ve read here to ensure you get great results.

Answer all questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.