Facebook offers such a great deal of communications opportunities, including the chance to speak directly to your customer base. Social media sites continue to grow in popularity as people love communicating with each other. Take full advantage of this by using Facebook to market your online business and showcase what it offers.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer entries in return for liking your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Communicate with fans on a regular basis. If they post items on your page, keep them in mind. There are a lot of popular businesses that get marketing tips from their fans. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Any online content that you publish should link to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Use many colors and images relating to your product. Pages with images are more attractive to your Facebook fans than just plain text.

Reply to any comments left on your wall. Therefore, you will need to pay attention to all postings received. It is important to reply to everyone, even more so if it is a complaint or a question.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and switch it to Promoted Post via your Wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Custom Tabs

Link all of your published content to your Facebook. Even your blog should link to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Custom tabs can help you make your Facebook marketing strategies more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have a contest going, a tab for that can be included.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Adding great photos and unique color combinations really helps. Most users on Facebook are visual.

Are you prepared to use the advantages of social media to help your business grow? Millions are using Facebook, so you need to use it to market to them. Take your business to the next level with the valuable information in this article.