When you market on Facebook, you will hear many tales on the best things you should do. Trends may temp to, but they aren’t what is needed to effectively market your business. This article can help you see what you need to succeed.

All posts must be done professionally. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional at all times then people are going to respect you and your business a lot more.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. When a person likes your page, they can enter a drawing to win a great prize. Follow through with your prizes and discounts, or you will lose customers.

Link all of your content to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Try very hard to make your Facebook page more unique and memorable than others. You can do this by making your page colorful or adding lots of photos to it. An appealing page is much more enticing than an ordinary page for Facebook users.

Always be professional when you post on any social media. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you keep a professional tone, you are respected more by customers.

Facebook lets you share content. Facebook is not only about socializing; it’s a major source of content. Think of it in this manner. Write some actual blog posts and then promote them via other channels through your Facebook page. You will realize that Facebook will help drive high traffic!

Facebook ads can be a good investment. You ad can be customized to be shown only to certain ages or genders. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Finally, there aren’t any long term commitments involved. You are able to discontinue your ad at any time.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

When you choose to update your page, be careful about it. If you don’t share content that has value, you won’t keep fans very long. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. No one will bother following your daily posts if they don’t buy from you frequently. Invest your marketing dollars in a targeted Facebook ad instead.

Facebook ads are a great place to start. While your updates are certainly helpful, they can generally only get you so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These ads are not expensive and can quickly increase your followers and your sales.

Many people take a “throw everything at the wall and see what sticks” approach to marketing through Facebook, which isn’t always effective. Fortunately for you, this article focused on effective advertising techniques instead of feeding you dubious tips about Facebook trends. Use what you’ve just learned, and watch your business take flight.