Facebook is very popular. There are millions of account holders, and millions more sign up everyday. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading so that you can find out how to do this.

Talk with your fans often to get their feedback on your products. Pay attention to any posts that people make. Many successful businesses have gotten several marketing ideas from the public. Don’t forget that your fan base is what has helped you get to where you are now.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Give discounts or prizes to people who share or actively market your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Be sure that anything that you post online has a link to your Facebook page on it. Link post summaries of blog entries from your site onto Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

You need to have a unique Facebook page if you use it for marketing purposes. You can do this by making your page colorful or adding lots of photos to it. This will attract more users.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” If it’s a good offer, it can be promoted to non-fans.

Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

You don’t necessarily need a page, a group may be better for you. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can use both of these options to keep your customers informed about and involved in your business.

Do not leave out people that are already fans. In the rush to get new customers, many companies inadvertently take their old customers for granted. If your fans think you respect them, your marketing will be successful. This leads to engagement of your customers who can then spread the word to others.

Building a fan base is the first step in marketing through Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you gain a large following, you marketing efforts will become much easier.

Chose what you share as an update carefully. You can very quickly alienate your audience with poor content. Your updates need to be useful, entertaining or educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

Be aware of when it is appropriate to post on other Facebook pages. Posting on another page gets attention. You need to make sure it is good attention. Post to other Facebook pages when you have something worthwhile to say. Don’t resort to spam.

As you can now see, Facebook is a giant marketing opportunity. After reading this advice, you are ready to start using these ideas right away. Go ahead and join Facebook today to begin your marketing.