Great marketing is a boon for business, and Facebook is an essential tool for marketing these days. Facebook can put you back on track. This article will give you excellent Facebook marketing advice.

Try putting out some Facebook ads for your business. Posting to your page will only get you so far. Purchasing Facebook ads will help you reach your goals. They generally do not cost a lot, and they can help you a lot.

Ask your viewers on a regular basis what they are looking for from you. Check out anything posted to your wall. Numerous successful businesses have benefited from marketing ideas learned from the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Answer questions and comments quickly. Thank people that answer questions for you or provide other valuable information. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Give Facebook ads a try. Typical postings are great, but there’s a limit to how far they can reach. Purchase Facebook ads to expand your business. They are affordable and effective.

Host a giveaway to increase interest to your Facebook page. Give something away a winner picked from you followers. Don’t give away anything expensive; just make it something that your fans will want.

Don’t ignore any comments or posts that appear on your wall. This will show that you care about what they have to say. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

Facebook Offers lets you provide freebies or host contests easily. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Everything you put up on Facebook needs to have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

If you need to turn a failing business around, you may feel like you are under an enormous amount of pressure. Make use of Facebook marketing for your campaign, and you will be surprised at the results you will achieve. Take advantage of the useful tips included in this article and gain a great advantage.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.