These days it seems as if everyone has a Facebook page. Most people use Facebook to stay in touch with friends and family. Are your customers there too? Keep reading for information on how to conduct a successful Facebook marketing campaign.

You can easily engage followers on your profile by replying to their comments and concerns. Keep an eye on your all and any twitter messages that contain your company handle. When it is someone complaining, you must reply immediately.

Contests are a fantastic way to increase interest in your company. When a person likes your page, they can enter a drawing to win a great prize. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Create a Facebook ad. Normal posts to your Facebook page will only promote your products to your current followers. Purchase Facebook ads to expand your business. They cost very little and can have a big impact.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Put up neat visuals or add some color. These types of pages certainly do attract more attention.

It is important that your posts are always professional. Although social media tends to be a casual venue, your business must be presented professionally. This will help to increase the credibility of your page.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

A fan base is a must before you begin marketing on Facebook. Having an excess of 5,000 fans is best. After that, you are sure to see a big jump in conversion rates.

Reply to followers when they write something on your wall. Monitor you wall regularly, and reply to any @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.

You need to know when you should post about your products on your page. When you do so, you can get some good attention on your brand. It needs to be positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Don’t ever spam people.

Contests are a fun way to build an audience. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It will only cost you a small amount of money to garner a lot of attention and new followers.

Host a giveaway to increase interest to your Facebook page. Give something away a winner picked from you followers. This doesn’t cost much and has the potential to build a significant following for your brand.

Facebook is not always the best social media outlet for marketing. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

You probably have a Facebook page, so you are aware of what customers do, see and would like to know. These tips will keep your customers on edge with new product offerings for your company. You will see a correlation between increased profits and effort put in.

Always answer comments and posts that show up on your Wall. If someone reaches out to you, they deserve to be acknowledged. You should consider a Facebook post like an email or a telephone call.