Marketing on Facebook is something that many are interested in because of how popular social media is. If you’re interested in this, then you must learn some things before you begin. Read these tips for more information.

Think about making a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

A great way to interact with your subscribers is to respond to their comments on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Reply right away, particularly if the posting included a complaint or customer service request.

Answer any questions and respond to comments on Facebook. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links to the site if there is an article that is on point in answering their question.

The most important first step to Facebook marketing is to build a solid fan base. Having an excess of 5,000 fans is best. The interest in your products will automatically start to skyrocket once that threshold is reached.

Any online content that you publish should link to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Respond to everything that is posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You would not ignore phone calls, so why would you ignore Facebook posts?

Think about setting up a group on Facebook. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You may inform you audience about deals and give them other relevant information. You’ll build a personal relationship with your fans this way.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Only post updates that are pertinent to your area of business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Use your own personal Facebook account if you wish to do that.

Always allow comments on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.

An effective marketing strategy is to offer a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” The cost is low and the returns are high.

Nurture your relationship with followers on your company’s page. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. The easiest way to establish such relationships is to draw people in with timely, interesting content. Don’t forget that loyal customers should be rewarded with special deals and promotions.

Clearly, it does not have to be hard to use Facebook for marketing your business. Always keep in mind that it will take some time to bring success. These techniques will improve your success as a business.

If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Think about offering something people are going to be interested in. You can offer a discount on your products or even give a free item. If you give them something they like, they will probably not hesitate to “like” you.