You probably have family members that use Facebook all the time. Chances are your parents or even your grandparents are on Facebook as well. That said, are your customers on Facebook? Probably so. Keep reading to find out how to market to them.

Make sure you talk to your fans regularly in order to find out what they want from your business. If you have people posting to your page, pay attention to them. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.

Facebook Offers lets you provide freebies or host contests easily. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If your offer is really good, you can consider opening it up to non-fans.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. When you use a professional tone on Facebook, people will trust you and your company.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will be better and your campaign will be less expensive as a result.

Facebook is a great content sharing tool. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Traffic volume to Facebook pages tend to be quite high!

You probably have a Facebook page and know what it takes to market there. Use common sense and these tips to come up with an amazing Facebook marketing plan. The more work you put into it, the more profits you’ll earn.

Do not forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.