People from all over the world use Facebook. However, it can be used by you to better your business. There are free ways to use Facebook in marketing a business, as well as some paid advertising options. Keep reading for advice on how to use these features.

Have a giveaway. People like free stuff and may life your page for a chance to win something. This will help you to communicate more often with potential clients.

Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. Reply to them, especially if it is someone who needs customer service or has a complaint.

Give your audience spots to sign up on the Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.

Never share updates that seem irrelevant to your own content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Personal news and interests should be kept for a separate personal Facebook page.

Never let a Facebook page get overridden by spam. There are built-in filters that can help you monitor your page. Page administrators can add keywords into the tool that will help keep things filtered.

It’s very important that you inform your target audience through Facebook. However, this does not give you permission to overload them with too many postings each day either. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.

Don’t forget why you created a Facebook page. Don’t just have one to have one. Instead, define what you are you going to communicate with your customers. Or is it so they can communicate with you? Using your Facebook page to market is different from using your page to communicate with customers.

Think about making a group rather than a page. Facebook groups will encourage potential customers to establish their own community. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

When you get comments, respond to each of them the best you can. This means comments left on your page and those in your inbox. It will be a lot of work, but users will appreciate the personal touch that this adds.

The design on your Facebook page and your website should be similar. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. It will assist people with relating it back to your brand. Your customers will not know what is going on if it is not at least similar.

Build a solid fan base on Facebook to succeed with your marketing. Do not invest in promotions until you have a strong base with thousands of followers. This will allow you to market to a larger audience so that your expenses do not go to waste.

This article has hopefully given you some solid information to help you get started with your marketing campaign. Facebook is a very affordable method of marketing and implementing all that you’ve learned from this article is in your best interest. Start the process now to beat competitors who aren’t using Facebook! Get to it! Your competition might be reading this too.