Facebook is incredibly popular since it connects friends and family in an easy way. Have you ever considered using it to market your business? Keep reading to learn exactly how to use Facebook to increase your business.

Contests are a good way to market and get new followers on Facebook. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Giveaways are a great method of drawing attention to your page. Try getting your customers to ‘like’ your site by giving them something for free. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

Think about creating your own group rather than just a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Custom tabs need to be used when creating a Facebook marketing page. Tabs will give you the opportunity to organize information on your page. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. This means that your focus should be on building your follower count until you have around 5,000 people following you. If you have that may fans, you can see some real success.

Use care in selecting your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your content should entertain, educate or offer some help. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. The strolling visitor will sign up to be a follower if they really want to access the information. Only hide a bit of your content or you will lose part of the impact of your SEO.

Make sure you always answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

It’s time you realize that Facebook is a very effective marketing tool. No matter the size of your business, you can benefit from using Facebook. Remember the tips shared here and you can have a successful Facebook marketing campaign.