Are you as knowledgeable as you could be about the latest marketing techniques? What do you know about Facebook marketing? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. No matter if you’re already using Facebook or not, the tips here are going to help.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to all your subscribers, particularly those that have questions and/or concerns.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through and actually award a prize or you will appear dishonest.
Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Be selective when it comes to posting updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are helpful, educational or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Creating a contest for your Facebook page is something that you can have some success with. Offer entries in return for liking your page. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
In return for a “Like”, provide an exclusive reward. The more likes you have, the more attention your page will get. It is appealing to users to get a free gift when they give a page a like. It could also be something like a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.
All posts must have great value. Your followers must be able to benefit form every single post that you make. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Be sure to link all content published online back to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Allow interested parties to sign up via your Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Social Media
Regulate your page for spam. Filters are available to help stop spam before it even appears. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Facebook is not always the best social media outlet for marketing. Facebook is very popular, but other sites may appeal to other demographics. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Be sure others are able to share what you’re posting to Facebook. People will likely want to share your content. Because Facebook is a social media site, it thrives on interaction. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Consider creating a Facebook group for you company. This should be a place for customers to get answers to their questions as well as chat among themselves. Use this group to share information and offer discounts. This is a terrific method of learning all about your customer base.
This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. Of course, you have to use these tips to gain an advantage from them. Begin your campaign strategy today by using and profiting from this advice.