Are you wanting to beat your competition by getting more customers than them? Are they already Facebook marketers? Do you want to become part of Facebook? Are you always looking to strengthen your marketing? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to them, especially if it is someone who needs customer service or has a complaint.
Having a contest is a good way to glean fans. Offer prizes or special deals to those who like your page. Be sure to follow through on any promises you make.
Utilize custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, when you have a contest going on, make a tab for just content info.
Fan Base
You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.
In order to make the most of your marketing efforts, build a fan base that is solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you reach that goal, you get more followers from promotions.
Offer an exclusive deal to those that “like” your page. Likes can draw new attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. You can run a contest or provide it to anyone who Likes your page. If they know they can get something they want, they will like it without hesitation.
Any online content that you publish should link to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
The whole point of Facebook marketing is to boost sales. Set monthly sales goals for yourself. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Change your strategy if you aren’t getting the business you are looking for.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Only hide a little of your content, or you can risk ruining your SEO efforts.
Do not let SPAM overrun your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Page administrators can add keywords into the tool that will help keep things filtered.
Facebook marketing can be a powerful way to beat the competition now that you know how to do it right. Now you’ll be the master of success. This advice can help you reach out to everyone across the world.