Facebook is used by a lot of people. There are millions of members and millions more signing up each day. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Read the information in this article to find out what to do.
Communicate with your fans on a regular basis so you are aware of what they want. Take note of things posted on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore your fans.
Having a contest is a good way to glean fans. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through with your prizes and discounts, or you will lose customers.
Contests can be used to your advantage. Give discounts or prizes to people who share or actively market your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Host a giveaway to get some extra attention for your presence on Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Consider organizing a giveaway as a means of generating interest. Offer free samples to your subscribers who share your information with others. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Link all of your content to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Also, use your Twitter page to link up to Facebook.
Facebook Ads
Be sure to link all content published online back to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
You may want to try Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. To gain even more customers, you should use Facebook ads. Facebook ads are cheap, and they can be quite effective.
Answer questions and comments quickly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Never hesitate to share links within your Facebook page to address a visitors needs.
Check comments on your Facebook page regularly and respond promptly. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Try offering exclusives when people “like” your page. Likes are very important to improve the visibility of your company. It is appealing to users to get a free gift when they give a page a like. It could also be something like a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Don’t ignore any comments or posts that appear on your wall. They’re taking the time to contact you, so the least you can do is reply. Consider the posts to be like phone calls; answer the questions that are asked of you.
Do not forget about your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For a great marketing campaign, you should respect and appreciate your followers. That leads to real engagement in your brand, so don’t forget about these champions of yours!
As you can now see, Facebook is a giant marketing opportunity. After reading this article, you now have a good understanding on how to use marketing to your advantage. Do not waste time; switch on the computer and start your marketing campaign on Facebook now.