Many, many people use Facebook. It is a great business tool as well. You can pay to do marketing on Facebook, but there are free options also. Regardless of how you choose to do it, the following tips will assist you on your marketing journey.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You may do this through your choice of page color and the addition of graphics. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.

Be sure and answer all questions that people post on your Facebook page. Thank them for contacting you, and give them a great answer. If you have a page on your site that holds the information they need, share the link with them.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

Remember the customers you already have. There are people that just want likes and then they forget about existing fans. Respecting your audience will lead to a successful marketing campaign. This can help your brand earn real engagement, so do not forget about your champions!

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Invest in targeted Facebook ads instead.

Respond to any comments in your inbox or on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, invest your time in creating targeted Facebook ads.

You now know the basic information necessary to start a Facebook marketing campaign. Marketing on Facebook is free and easy. Ensure you start out now, because people need to know about you and not your rival. You don’t want them to find this article as well and get started first!