Facebook is an immensely popular site for social networking. Millions of people sign up every day in addition to the millions who are already there. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Keep reading to learn more.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Pay special attention to posts that express a complaint or a request for customer service.

In order to know what your fans are looking for, frequently interact with them. Make sure you take notice when people post on your page. There are a lot of popular businesses that get marketing tips from their fans. Your fans are your customers, so always listen to them.

It is important that your published online content is linked to your Facebook account. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Link your Twitter and Facebook pages to have your tweets posted on your page.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just get the offer all set up and change it to “Promoted Post.” If it’s a good offer, it can be promoted to non-fans.

Use a giveaway in order to drum up attention and interest on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Just announce a winner and repeat the promotion as necessary.

The most important first step to Facebook marketing is to build a solid fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that number, conversion rates skyrocket.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. This is because customers are random so they likely will not follow daily posts. As an alternative, consider advertising on Facebook instead.

Keep your page creative and different from other pages. High quality pictures and appealing colors are essential. Facebook users usually respond better to these pages compared to plain ones.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Thus, you should try to set achievable goals each month. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you don’t reach your goal, reevaluate what you are doing.

Don’t assume Facebook is the best place for you to market your business. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

Think of Facebook as a way to share content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat Facebook in that way. Use Facebook to promote your blogs from other channels. You’ll find that Facebook tends to drive a lot of traffic!

As talked about before, there are few websites as powerful as Facebook for marketing and sales. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Don’t delay; get on Facebook to begin your marketing campaign right now!