How much do you know about online marketing? Did you know that Facebook is a great place to do that? Do you stick to traditional marketing and fear new technologies? No matter if you’re already using Facebook or not, the tips here are going to help.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can accomplish this by including a lot of photos and making it very colorful. These pages are more enticing.

In order to know what your fans are looking for, frequently interact with them. Pay attention to what people are posting on your page. The public can offer many great ideas. When someone posts on your page, make sure to respond to them.

Use Facebook to connect with your customers. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Create your content with this in mind. Write some actual blog posts and then promote them via other channels through your Facebook page. You can reach significant numbers of people on Facebook.

Promote a contest using Facebook Offers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. People are going to trust your business when you remain professional.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Not too much investment should be put into any promotions until you have thousands of fans. The interest in your products will automatically start to skyrocket once that threshold is reached.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. Use ads instead of a Facebook page in this circumstance.

Be certain that your online content is linked from the Facebook page of your business. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Make sure your posts have value. Think about how your fans can truly benefit from reading or viewing your posts. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Join in on conversations on your page. Your aim is to get your followers to “talk” to each other. Start a conversation or ask questions. Once your fans are talking, join in on their conversation. This kind of personal interaction can help form a bond with your clients, turning Facebook fans into life-long customers or clients.

Make sure your Facebook page isn’t being inundated with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. If you have different page administrators, they can help you with this.

Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Your fans will be reminded of the event as it comes near.

If you get negative feedback posted, share your response. If you ignore it, your fans will assume you don’t care. Put a lot of effort into your page to keep your clients.

Consider Facebook as a good way to share your content. Facebook is useful for more than chatting with your friends. It should be thought of in this way. Write blog posts and then promote them using your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

People who are not sure about how to market their page are behind the curve, but after reading this they will catch up. Only if the suggestions are put to use though! Planning begins now, so use this advice and do it right.