Developing a strong presence on Facebook is a great way to promote your business and stay in touch with your customers. It is imperative that you know all you can about marketing on Facebook before starting out. Read the tips in this article; they can help you prepare for your next campaign.

Be sure that all of your online content is linked to and from Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Give Facebook ads a try. Your products or service will only receive so much promotion from your normal postings. To extend your reach, use ads to reach outside your normal followers. They are inexpensive and can pack quite a marketing punch.

One easy way to get people to engage with your campaign is to give something away. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It may cost you small amount, but you will have more people to communicate with.

Allow interested parties to sign up via your Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Hold contests and sweepstakes or just offer free samples of the product.

Giveaways are terrific marketing tricks. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You will have the chance to communicate with a large amount of people.

Create a group page for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is a terrific method of learning all about your customer base.

Ask followers for insights on how to improve your business. You make people feel important when you keep them involved. A great way to do this is by getting them involved in business decisions. For example, if you blog, you can ask them what kind of posts would interest them.

Don’t ignore any comments or posts that appear on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

With all of the information you’ve learned, you are now ready to move forward with Facebook marketing. Remember to target the right audience. You need to take your time when you are working on your page.