Did you create a Facebook page for your business? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If you do have it, make sure you are doing it the right way. Continue reading for some great advice about Facebook marketing.

Contests are a good way to market and get new followers on Facebook. Free samples and discounts are another way to attract followers and get them to try your products. Follow through with your prizes and discounts, or you will lose customers.

Contests are a fantastic way to increase interest in your company. Reward them with prizes and incentives if they like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional at all times then people are going to respect you and your business a lot more.

Avoid allowing spam to take over your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

You can easily engage followers on your profile by replying to their comments and concerns. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will be better and your campaign will be less expensive as a result.

Try holding a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” You do not need invest much money, but you can increase your base of potential customers.

Creating a contest for your Facebook page is something that you can have some success with. You should encourage your customers to join by offering a few free products to some of your subscribers. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You have the tips, so put them to use. There is always room for improvement, regardless of how long you have been using Facebook. Apply the advice that you have learned here.