Does your business have a Facebook page? If it isn’t, you’re missing out on millions of potential clients. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading to learn about what the experts are doing on Facebook.

Talk to your fans. If people post things on your page, take note. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore your fans.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. When a person likes your page, they can enter a drawing to win a great prize. Show proof that you have awarded the prize after the contest ends.

You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. Maintaining a professional tone will help build trust among your customer base.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Make sure to respond to both positive and negative feedback.

Be sure to link all content published online back to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

One method for generating interest in your business is by having a giveaway. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.

Facebook needs to be thought of as a place to share with people. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in that way for your brand. Make sure that you incorporate professional posts about your product on your page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Think about making a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. You could even set up both a group and a page if you would like and if it makes sense for your business.

One great way to get people to pay attention to your brand is to give away something. Have customers like your Facebook page and give them something for it. This technique will increase your visibility without the necessity of spending much money.

The most important first step to Facebook marketing is to build a solid fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, your conversion rates will soar.

If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. This article has covered the basics, so you are ready to get started. There is always room to improve, even if you have some Facebook experience. Apply the advice above, as they will make a real difference.